{"id":12251,"date":"2025-02-21T22:23:29","date_gmt":"2025-02-22T01:23:29","guid":{"rendered":"https:\/\/petrolgroup.pro\/en\/portfolio\/visual-flex-gas-station-mourao-copy\/"},"modified":"2025-04-09T22:08:18","modified_gmt":"2025-04-10T01:08:18","slug":"visual-identity-potential-fuel-station","status":"publish","type":"portfolio","link":"https:\/\/petrolgroup.pro\/en\/portfolio\/visual-identity-potential-fuel-station\/","title":{"rendered":"Potential fuel station visual identity"},"content":{"rendered":"\t\t
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FUEL STATION VISUAL IDENTITY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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POTENCIAL GAS STATION CHAIN<\/span><\/span><\/p><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Discover the new visual identity of Potential<\/a> fuel stations! To elevate the customer experience, Petrol DESIGN developed an innovative project that modernizes the fa\u00e7ade and reinforces the brand identity. Since 1994, the Potential Network has built a strong presence in the market and now operates in Paran\u00e1, Santa Catarina, Rio Grande do Sul, S\u00e3o Paulo, and Minas Gerais, with over 200 branded stations. Now, embracing another milestone in its journey of innovation, Petrol VISUAL brings this project to life. With a bold fa\u00e7ade and a striking totem, the brand reaffirms its commitment to excellence and continuous evolution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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CANOPY FASCIA<\/td>PUMP COMMUNICATOR<\/td><\/tr>
STOREFRONT FA\u00c7ADE<\/td>PRICE TOTEM<\/td><\/tr>
COLUMN CLADDING<\/td>\u00a0VISUAL IDENTITY<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PRODUCTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The modernization of Potential Network fuel stations has significantly enhanced both their visual identity and functionality.<\/p>

To begin with, the price totems now feature high-definition LED panels, ensuring clear and immediate readability for drivers. Additionally, the pump communicators have been redesigned, not only strengthening the brand identity but also delivering a uniform and impactful visual experience.<\/p>

At the same time, the team has revised the internal signage to optimize customer flow and highlight the available services. Meanwhile, the new station fa\u00e7ades have brought a complete transformation to the network. The canopy fascia, designed with a sophisticated aesthetic, incorporates high-durability materials, ensuring resistance to weather conditions and greater longevity. Similarly, the ACM structure, in shades of blue, green, and white, creates a modern look aligned with the brand\u2019s identity, conveying solidity and trust to customers.<\/p>

Finally, to maximize visibility, the logo has been strategically positioned, further reinforcing the presence of the Potential Network across all its locations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"visual\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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POTENTIAL FUEL STATION VISUAL IDENTITY\n<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Potential Network enhances the customer experience and strengthens its identity in the fuel market with its new visual design. Through the modernization of the fa\u00e7ade and visual elements, the network not only improves the station\u2019s perception but also creates a more attractive and functional environment. Furthermore, with this renewal, the Potential Network reaffirms its commitment to innovation, quality, and service excellence, further solidifying its presence in the industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Related Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVila Rica gas station design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Potencial Curitiba\/PR <\/b> <\/p>\n","protected":false},"featured_media":12253,"template":"","tags":[1675,1674,604,710,715,601,605,711,573,600,1677,1676,836,837,969,970,1127],"categorias_portfolio":[319,24,52,47,49,55,53,54,51,56,50,43,15],"class_list":["post-12251","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-change-fuel-station-visual-identity","tag-change-gas-station-visual-identity","tag-fuel-station-visual-communication-project","tag-fuel-station-visual-identity","tag-fuel-station-visual-identity-manual","tag-fuel-station-visual-project","tag-gas-station-visual-communication-project","tag-gas-station-visual-identity","tag-gas-station-visual-identity-manual","tag-gas-station-visual-project","tag-new-visual-identity-fuel-station","tag-new-visual-identity-gas-station","tag-visual-communication-fuel-station","tag-visual-communication-gas-station","tag-visual-identity-for-fuel-station","tag-visual-identity-for-gas-station","tag-visual-identity-manual-gas-station","categorias_portfolio-todos","categorias_portfolio-canopy","categorias_portfolio-column-coating","categorias_portfolio-flags","categorias_portfolio-lettering-and-block-lettering","categorias_portfolio-metal-structureq","categorias_portfolio-oil-cabinets","categorias_portfolio-pos","categorias_portfolio-pump-communicators","categorias_portfolio-solar-panel","categorias_portfolio-store-facedes","categorias_portfolio-totem","categorias_portfolio-visual"],"acf":[],"yoast_head":"\nPotential fuel station visual identity | Petrol Group<\/title>\n<meta name=\"description\" content=\"Modernized fuel station visual identity at Potential! 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