{"id":13384,"date":"2025-06-12T15:17:58","date_gmt":"2025-06-12T18:17:58","guid":{"rendered":"https:\/\/petrolgroup.pro\/en\/portfolio\/image-gas-station-chain-taurus-copy\/"},"modified":"2025-06-12T16:48:46","modified_gmt":"2025-06-12T19:48:46","slug":"gas-station-visual-identity-mega-chain","status":"publish","type":"portfolio","link":"https:\/\/petrolgroup.pro\/en\/portfolio\/gas-station-visual-identity-mega-chain\/","title":{"rendered":"Gas station visual identity: Mega chain"},"content":{"rendered":"\t\t
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VISUAL IDENTITY GAS STATION<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MEGA GAS STATION CHAIN<\/span><\/p><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Discover the revamped visual identity of the Mega Gas Station, located in Greater S\u00e3o Paulo. This unit of the Mega Gas Station Chain approached us with a clear objective: to completely transform its brand image and elevate its presence through a modern and sophisticated design. As soon as we received the request, our team immediately got to work, focusing on accurately meeting all of the client\u2019s requirements. After developing the initial proposals, we engaged in a collaborative approval process to ensure every detail aligned with expectations. Once approved, we advanced to the construction and installation of the new visual elements. The result was a complete transformation of the station, featuring a modern, functional look that reflects the Mega Gas Station Chain\u2019s brand standards\u2014enhancing both its visibility and appeal in the region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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STORE FA\u00c7ADE<\/td>LOGO DESIGN<\/td><\/tr>
COLUMN CLADDING<\/td>PRICE TOTEM<\/td><\/tr>
\u00a0PUMP COMMUNICATOR<\/td>\u00a0SIGNBOARD<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PRODUCTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The owners presented very specific requests regarding various elements of the gas station, and based on these guidelines, we took on the responsibility of delivering a flawless result that met all expectations. With that in mind, we carefully planned and executed each stage with close attention to every detail.<\/p>

For the fueling area, we chose to use ACM cladding<\/a> in white and green\u2014the official and standardized colors of the unit. This decision not only reinforced the station’s brand identity but also delivered a modern, durable, and visually appealing finish.<\/p>

In addition, we designed flag-style pump communicators, which stand out for their functionality and aesthetics. These elements strictly followed the same cladding pattern used in the fueling area, ensuring consistency and harmony throughout the environment. As a result, we created a cohesive, well-organized, and visually impactful space, reinforcing our commitment to quality and to faithfully executing the project envisioned by the owners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gas station fa\u00e7ade: MEGA chain\n\n<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The fa\u00e7ade was one of the main elements for which the client gave detailed specifications. We successfully exceeded all expectations. To meet this goal, we built the fascia entirely in white acrylic. This ensured a clean and sophisticated finish.<\/p>

We also added dark green accents at the bottom, creating an elegant contrast that highlights the project\u2019s visual identity. As a key part of the composition, we applied the brand logo to the sides of the structure. This reinforced brand presence and ensured visibility from multiple angles.<\/p>

Finally, we installed LED lighting inside the channel letters. This provided excellent visibility during both day and night. As a result, the fa\u00e7ade goes beyond aesthetics. It strengthens the station\u2019s visual communication and contributes to a modern, eye-catching image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Related Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVila Rica gas station design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tManaim gas station visual\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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POSTO HABIB'S<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mega SP\/BR <\/b><\/p>\n","protected":false},"featured_media":13415,"template":"","tags":[1386,803,1385,1387,68,1289,757,836,837,1078,1919,1075,1324,1316,1318,1128,1317,745],"categorias_portfolio":[319,24,52,47,49,55,53,54,51,56,50,43,15],"class_list":["post-13384","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-change-the-visual","tag-gas-station-visual","tag-identity-manual","tag-new-image-visual-communication","tag-sao-paulo","tag-visual-art","tag-visual-communication-for-gas-station","tag-visual-communication-fuel-station","tag-visual-communication-gas-station","tag-visual-communication-project","tag-visual-communication-visual-communication","tag-visual-design-project","tag-visual-for","tag-visual-identity-architecture","tag-visual-identity-manual","tag-visual-identity-manual-fuel-station","tag-visual-identity-pdf","tag-visual-project","categorias_portfolio-todos","categorias_portfolio-canopy","categorias_portfolio-column-coating","categorias_portfolio-flags","categorias_portfolio-lettering-and-block-lettering","categorias_portfolio-metal-structureq","categorias_portfolio-oil-cabinets","categorias_portfolio-pos","categorias_portfolio-pump-communicators","categorias_portfolio-solar-panel","categorias_portfolio-store-facedes","categorias_portfolio-totem","categorias_portfolio-visual"],"acf":[],"yoast_head":"\nGas 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