{"id":13434,"date":"2025-06-20T14:05:15","date_gmt":"2025-06-20T17:05:15","guid":{"rendered":"https:\/\/petrolgroup.pro\/en\/portfolio\/image-gas-station-chain-taurus-copy\/"},"modified":"2025-06-20T18:02:45","modified_gmt":"2025-06-20T21:02:45","slug":"gas-station-visual-identity-lider-gas-station-chain","status":"publish","type":"portfolio","link":"https:\/\/petrolgroup.pro\/en\/portfolio\/gas-station-visual-identity-lider-gas-station-chain\/","title":{"rendered":"Gas station visual identity: L\u00edder gas station chain"},"content":{"rendered":"\t\t
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GAS STATION VISUAL IDENTITY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u00cdDER GAS STATION CHAIN<\/span><\/p><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Discover the new gas station visual identity<\/a> of L\u00edder chain, one of the most renowned gas station chains in the Itajub\u00e1 region of Bahia. Widely recognized for its excellent customer service and competitive prices, gas station chain L\u00edder set out to modernize its locations and deliver an even more enjoyable refueling experience for its customers. To achieve this, our team worked in close partnership with the owners to develop a project that blends a strong visual identity with functionality and standout visibility in the urban landscape. Once the proposal was approved, we advanced to the construction phase. Throughout this stage, we focused on every detail to ensure that the final result not only met but exceeded expectations\u2014reinforcing the brand\u2019s presence and impact across the region.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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STORE FA\u00c7ADE<\/td>LOGO DESIGN<\/td><\/tr>
COLUMN CLADDING<\/td>PRICE TOTEM<\/td><\/tr>
\u00a0PUMP COMMUNICATOR<\/td>\u00a0SIGNBOARD<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PRODUCTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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All units of the chain received a standardized facade, developed within a cohesive gas station visual identity concept. For this, the project incorporated ACM elements<\/a>, ensuring durability, easy maintenance, and a modern finish. Additionally, the design strictly follows the brand\u2019s institutional colors, helping to reinforce a strong and easily recognizable visual identity for customers.<\/p>

To further enhance the customer experience, the chain goes beyond offering quality fuels, competitive prices, and friendly service. With this goal in mind, an exclusive loyalty program was implemented. Through this initiative, customers accumulate benefits and discounts with every refueling. This strategy encourages repeat visits and strengthens customer preference for the brand.<\/p>

As a result, the combination of a consistent gas station visual identity, commercial advantages, and differentiated customer service has made the chain\u2019s locations the daily choice of hundreds of drivers throughout the region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gas station fa\u00e7ade: L\u00edder Gas Station Chain\n\n<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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All units received a standardized gas station fa\u00e7ade, featuring ACM elements and a design in the brand\u2019s signature colors. In addition to offering great prices and excellent customer service, the stations of the L\u00edder gas station chain also provide a loyalty card program. This initiative helps ensure a steady base of loyal customers who choose to refuel daily at the chain’s locations throughout the region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Related Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVila Rica gas station design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tManaim gas station visual\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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POSTO HABIB'S<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

L\u00edder BA\/BR <\/b> <\/p>\n","protected":false},"featured_media":13437,"template":"","tags":[1927,1386,1928,803,790,573,552,1387,1289,757,1078,1919,1075,1324,1316,1318,1317,745],"categorias_portfolio":[319,24,52,47,49,55,53,54,51,56,50,43,15],"class_list":["post-13434","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-bahia","tag-change-the-visual","tag-gas-station-signage","tag-gas-station-visual","tag-gas-station-visual-communication","tag-gas-station-visual-identity-manual","tag-itabuna","tag-new-image-visual-communication","tag-visual-art","tag-visual-communication-for-gas-station","tag-visual-communication-project","tag-visual-communication-visual-communication","tag-visual-design-project","tag-visual-for","tag-visual-identity-architecture","tag-visual-identity-manual","tag-visual-identity-pdf","tag-visual-project","categorias_portfolio-todos","categorias_portfolio-canopy","categorias_portfolio-column-coating","categorias_portfolio-flags","categorias_portfolio-lettering-and-block-lettering","categorias_portfolio-metal-structureq","categorias_portfolio-oil-cabinets","categorias_portfolio-pos","categorias_portfolio-pump-communicators","categorias_portfolio-solar-panel","categorias_portfolio-store-facedes","categorias_portfolio-totem","categorias_portfolio-visual"],"acf":[],"yoast_head":"\nGas 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