{"id":13949,"date":"2025-09-01T15:22:14","date_gmt":"2025-09-01T18:22:14","guid":{"rendered":"https:\/\/petrolgroup.pro\/en\/portfolio\/gas-station-image-sao-francisco-copy\/"},"modified":"2025-09-01T19:51:42","modified_gmt":"2025-09-01T22:51:42","slug":"gas-station-facade-shell-chain","status":"publish","type":"portfolio","link":"https:\/\/petrolgroup.pro\/en\/portfolio\/gas-station-facade-shell-chain\/","title":{"rendered":"Gas station fa\u00e7ade: Shell chain"},"content":{"rendered":"\t\t
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GAS STATION FA\u00c7ADE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SHELL GAS STATION CHAIN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Located in the city of Maring\u00e1, in the state of Paran\u00e1, this Shell chain station reached out to us with the goal of developing a new proposal for its visual identity. From the very beginning, we understood that, since this is a well-established brand in the market, it would be essential to respect its trajectory and strong recognition among customers. With this in mind, we held a series of meetings with the owners to align expectations, fully understand their goals, and propose solutions consistent with the network\u2019s visual standards. In addition, we sought to balance tradition and innovation, creating a fa\u00e7ade that not only preserves Shell\u2019s iconic elements but also conveys a renewed, impactful, and commercially attractive image. As a result, we delivered a cohesive and strategic visual project that remains faithful to the brand\u2019s essence while enhancing its contemporary appeal.<\/p><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ACM CANOPY FASCIA<\/a><\/td>STOREFRONT FA\u00c7ADE<\/td><\/tr>
COLUMN CLADDING<\/td>PRICE TOTEM<\/td><\/tr>
PUMP COMMUNICATOR<\/td>\u00a0SIGNBOARD<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PRODUCTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We standardized the fueling area with strategic visual elements. This approach ensured uniformity and a strong identity across all units of the chain. To begin, we clad the support columns with white ACM panels, a choice that provided a clean, modern look while also being easy to maintain.<\/p>

Next, we installed flag-style pump communicators with a sleek red design. This color reinforces the brand\u2019s presence and immediately draws drivers\u2019 attention during fueling. In addition, we positioned large fuel pumps that increase operational efficiency. These units also add to the imposing appearance of the station, enhancing both its visual impact and functionality.<\/p>

To complement the project, we distributed brand totems throughout the site. This strategy reinforces the network\u2019s identity and makes customer navigation easier. As a result, we created an organized, standardized, and highly attractive environment for the public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gas station fa\u00e7ade: SHELL chain\n\n\n<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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We also unified the canopy and fa\u00e7ade across all units of the chain, ensuring immediate brand recognition for consumers. From the very beginning, our goal was to make sure every visual element reflected the same brand identity.<\/p>

The fascia was designed entirely in white ACM panels, serving as the project\u2019s foundation. On this base, we applied a bold yellow stripe, which conveys energy and captures attention. To complement it, we added a secondary red stripe, reinforcing the visual identity with greater dynamism.<\/p>

The result is a harmonious and standardized composition, fully aligned with the institutional colors. In this way, we guaranteed a consistent and striking visual experience across all locations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Related Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVila Rica gas station design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tManaim gas station visual\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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POSTO HABIB'S<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Shell chain PR\/BR <\/b> <\/p>\n","protected":false},"featured_media":13961,"template":"","tags":[1411,1412,1413,1414,1333,635,637,304,67],"categorias_portfolio":[319,24,52,47,49,55,53,54,51,56,50,43,15],"class_list":["post-13949","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-acm-facade","tag-convenience-facade","tag-convenience-facade-gas-station","tag-convenience-store-facade","tag-facade-models","tag-gas-station-facade","tag-gas-station-facades","tag-maringa","tag-parana","categorias_portfolio-todos","categorias_portfolio-canopy","categorias_portfolio-column-coating","categorias_portfolio-flags","categorias_portfolio-lettering-and-block-lettering","categorias_portfolio-metal-structureq","categorias_portfolio-oil-cabinets","categorias_portfolio-pos","categorias_portfolio-pump-communicators","categorias_portfolio-solar-panel","categorias_portfolio-store-facedes","categorias_portfolio-totem","categorias_portfolio-visual"],"acf":[],"yoast_head":"\nGas 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