{"id":4347,"date":"2023-03-30T22:49:30","date_gmt":"2023-03-31T01:49:30","guid":{"rendered":"https:\/\/petrolgroup.pro\/en\/portfolio\/onpetro-copy\/"},"modified":"2026-04-27T20:58:43","modified_gmt":"2026-04-27T23:58:43","slug":"visual-identity-fuel-ststion-chain-digos-maringa-pr","status":"publish","type":"portfolio","link":"https:\/\/petrolgroup.pro\/en\/portfolio\/visual-identity-fuel-ststion-chain-digos-maringa-pr\/","title":{"rendered":"Visual Identity: Digo’s Fuel Station Chain"},"content":{"rendered":"\t\t
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FUEL STATION CHAIN VISUAL IDENTITY<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DIGO'S<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Digo’s Gas Station chain has multiple locations in the beautiful and tree-lined city of Maring\u00e1, Paran\u00e1. The client’s request for the creation of this visual identity project was based on the world of motorsports, with futuristic and modern ideas, aiming to become the best, most visually appealing gas station in the city.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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LOGO DESIGN<\/td>\u00a0<\/td><\/tr>
VISUAL IDENTITY<\/td>\u00a0<\/td><\/tr>
3D PROJECT<\/td>\u00a0<\/td><\/tr>
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We updated the existing “Digo’s” logo by creating a prominent and impactful D icon. This icon was inspired by racing go-karts, resembling a top view of a kart, as the owners are sponsors of various motorsports disciplines and participate in karting competitions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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FUEL STATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We incorporated various references to tracks, race cars, and motorsports in general into the visual identity of the network. For example, the suspended pump panels were designed to resemble those found in pit lanes, and we introduced the name “Pole Position” for the oil change area, with checkered detailing on the sides. The convenience store (Digo Store) received a completely modern design, presenting an upscale and prime image, with a deck area designed entirely in ACM to provide greater comfort for customers. We utilized lighting with intensity throughout the station, creating a futuristic and technological visual as requested by the client, along with the chosen colors: orange, white, black, and blue for the details. The main focus of this visual identity project was the richness of the created elements, including the crowning and components of the station. We can see this in every aspect, as the canopy’s fascia features magnificent details with abundant lighting. The fuel pump communicators are spectacular and truly unique, becoming an international reference. The entrance to the convenience store features an advanced black marquee, a luminous white strip, and a lower illuminated blue portal. This station is truly rich in details, and the project was complex, resulting in an admirable final outcome.<\/span>
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Related Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Digo’s \u2013 Maring\u00e1\/PR<\/b><\/p>\n","protected":false},"featured_media":4364,"template":"","tags":[1013,1014,1011,1012,971,972,304,67,1015,1016,1017,1018,1008,1009,1010,969,970],"categorias_portfolio":[39,319,14,20],"class_list":["post-4347","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-identity-visual-design-for-fuel-station","tag-identity-visual-design-for-gas-station","tag-identity-visual-project-for-fuel-station","tag-identity-visual-project-for-gas-station","tag-logo-and-visual-identity-for-fuel-station","tag-logo-and-visual-identity-for-gas-station","tag-maringa","tag-parana","tag-renewal-of-visual-identity-for-fuel-station","tag-renewal-of-visual-identity-for-gas-station","tag-renewing-visual-identity-for-fuel-station","tag-renewing-visual-identity-for-gas-station","tag-visual-identity-for-architecture-of-fuel-station","tag-visual-identity-for-company-fuel-station","tag-visual-identity-for-company-gas-station","tag-visual-identity-for-fuel-station","tag-visual-identity-for-gas-station","categorias_portfolio-3d-visual-identity","categorias_portfolio-todos","categorias_portfolio-design","categorias_portfolio-logo-design"],"acf":[],"yoast_head":"\nVisual Identity: Digo's Fuel Station Chain | Petrol Group<\/title>\n<meta name=\"description\" content=\"The creation of the Visual Identity for the Digos gas station network, in Maring\u00e1, PR, took inspiration from the world of motorsports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petrolgroup.pro\/en\/portfolio\/visual-identity-fuel-ststion-chain-digos-maringa-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual Identity: Digo's Fuel Station Chain\" \/>\n<meta property=\"og:description\" content=\"The creation of the Visual Identity for the Digos gas station network, in Maring\u00e1, PR, took inspiration from the world of motorsports.\" \/>\n<meta property=\"og:url\" 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