{"id":7255,"date":"2023-04-26T08:37:52","date_gmt":"2023-04-26T11:37:52","guid":{"rendered":"https:\/\/petrolgroup.pro\/en\/portfolio\/onpetro-copy\/"},"modified":"2025-04-09T22:52:53","modified_gmt":"2025-04-10T01:52:53","slug":"layout-fuel-station-serra-azul-resende-rj","status":"publish","type":"portfolio","link":"https:\/\/petrolgroup.pro\/en\/portfolio\/layout-fuel-station-serra-azul-resende-rj\/","title":{"rendered":"Fuel station layout: Serra Azul"},"content":{"rendered":"\t\t
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FUEL STATION LAYOUT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SERRA AZUL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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With a privileged view of the Serra de Resende, this gas station, which operated under the Ipiranga brand, had its branding contract coming to an end, and the owners desired to use their own brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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LOGO DESIGN<\/td>\u00a0<\/td><\/tr>
3D VISUAL IDENTITY<\/td>\u00a0<\/td><\/tr>
DESIGN STANDARDS<\/td>\u00a0<\/td><\/tr>
3D MOCKUP<\/td>\u00a0<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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LOGO DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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With a privileged view of the Serra de Resende, this gas station, which operated under the Ipiranga brand, had its branding contract coming to an end, and the owners desired to use their own brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3D VISUAL IDENTITY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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In the process of creating the gas station’s layout, the logo was designed in a cleaner manner, without the distinct depiction of a mountain range, using instead subjective elements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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DESIGN STANDARDS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The roof structure and other elements of the gas station were created using abstract shapes and lines in the color blue, always highlighting the brand. Subtly, we applied some curved and rounded lines to evoke the idea of a mountain range and ascent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Related Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t21 de May de 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMore projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Serra Azul Resende\/RJ <\/p>\n","protected":false},"featured_media":7261,"template":"","tags":[869,687,677,604,715,601,886,803,849,790,605,573,600,905,891,685,802,898,901,903,906,899,902,904,907,897],"categorias_portfolio":[39,319,16,44,14,20],"class_list":["post-7255","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-fuel-station-design-visual-project","tag-fuel-station-visual","tag-fuel-station-visual-art","tag-fuel-station-visual-communication-project","tag-fuel-station-visual-identity-manual","tag-fuel-station-visual-project","tag-gas-station-design-visual-project","tag-gas-station-visual","tag-gas-station-visual-art","tag-gas-station-visual-communication","tag-gas-station-visual-communication-project","tag-gas-station-visual-identity-manual","tag-gas-station-visual-project","tag-luis-eduardo-magalhaes-luis-eduardo-magalhaes","tag-new-fuel-station-visual-communication-image","tag-visual-for-fuel-station","tag-visual-for-gas-station","tag-white-flag-fuel-self-service-station","tag-white-flag-fuel-station","tag-white-flag-fuel-station-image","tag-white-flag-fuel-stations","tag-white-flag-gas-self-service-station","tag-white-flag-gas-station","tag-white-flag-gas-station-image","tag-white-flag-gas-stations","tag-white-flag-self-service-station","categorias_portfolio-3d-visual-identity","categorias_portfolio-todos","categorias_portfolio-convenience","categorias_portfolio-descriptive-memorial","categorias_portfolio-design","categorias_portfolio-logo-design"],"acf":[],"yoast_head":"\nFuel station layout: Serra Azul | Petrol Group<\/title>\n<meta name=\"description\" content=\"Fuel station layout: Serra Azul in Resende, Rio de Janeiro. 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