{"id":7390,"date":"2023-04-26T21:13:14","date_gmt":"2023-04-27T00:13:14","guid":{"rendered":"https:\/\/petrolgroup.pro\/en\/portfolio\/visual-posto-gasolina-bella-mais-passo-de-torres-sc-copy\/"},"modified":"2026-04-27T20:58:35","modified_gmt":"2026-04-27T23:58:35","slug":"filling-station-visual-design-mil","status":"publish","type":"portfolio","link":"https:\/\/petrolgroup.pro\/en\/portfolio\/filling-station-visual-design-mil\/","title":{"rendered":"Filling Station Visual Design: Mil"},"content":{"rendered":"\t\t
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FILLING STATION VISUAL DESIGN<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MIL GAS STATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Posto Mil, located in Barra dos Gar\u00e7as, Mato Grosso, was named after its founder, Mr. Milton, and it was a good choice as it is a short and easily memorable name for promotion and recognition. Petrol DESIGN was given the task of creating the brand by developing a symbol based on the highlighted initial and devising the application method.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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VISUAL IDENTITY<\/td>DESIGN STANDARDS<\/td><\/tr>
3D MOCKUP<\/td>\u00a0<\/td><\/tr>
LOGO DESIGN<\/td>\u00a0<\/td><\/tr>
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LOGO DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We took great care in considering the small details. This brand needed to be designed to stand out both during the day and at night, as well as being easily visible in various locations such as uniforms, car decals, website, social media, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3D VISUAL IDENTITY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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As it is a small gas station with a fast refueling format, focusing on low prices and high turnover, with only two pumps, it was necessary to convey a sense of speed in the brand and visual communication as a whole. For this reason, we used subtle lines in the logo design. The owner chose the colors red, white, and shades of yellow (the colors of the flag of Rio Grande do Sul).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DESIGN STANDARDS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Due to its location, the totem needed to be distinctive, representing both the fuel prices and the prominent brand. We placed pump communicators between the structural pillars, making it even easier to view the fuels available at each pump.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Related Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Mil \u2013 Barra dos Gar\u00e7as\/MT<\/b><\/p>\n","protected":false},"featured_media":7108,"template":"","tags":[880,712,715,606,881,692,694,883,608,700,885,696,607,882,884],"categorias_portfolio":[39,319,44,14,391,20],"class_list":["post-7390","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-fuel-station-communication-and-visual-identity","tag-fuel-station-logo-and-visual-identity","tag-fuel-station-visual-identity-manual","tag-fuel-station-visual-identity-project","tag-gas-station-bold-design","tag-gas-station-canopy-design","tag-gas-station-design","tag-gas-station-design-description","tag-gas-station-design-project","tag-gas-station-designer","tag-gas-station-fueling-project","tag-gas-station-graphic-design","tag-gas-station-visual-identity-project","tag-mato-grosso-mato-grosso","tag-project-for-setting-up-a-gas-station","categorias_portfolio-3d-visual-identity","categorias_portfolio-todos","categorias_portfolio-descriptive-memorial","categorias_portfolio-design","categorias_portfolio-destaque","categorias_portfolio-logo-design"],"acf":[],"yoast_head":"\nFilling Station Visual Design: Mil | Petrol Group<\/title>\n<meta name=\"description\" content=\"We were tasked with creating the brand based on the highlighted initial and devising the application method for Mil Filling Station.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petrolgroup.pro\/en\/portfolio\/filling-station-visual-design-mil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Filling Station Visual Design: Mil\" \/>\n<meta property=\"og:description\" content=\"We were tasked with creating the brand based on the highlighted initial and devising the application method for Mil Filling Station.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/petrolgroup.pro\/en\/portfolio\/filling-station-visual-design-mil\/\" \/>\n<meta property=\"og:site_name\" content=\"Petrol 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