{"id":8221,"date":"2023-05-02T21:26:04","date_gmt":"2023-05-03T00:26:04","guid":{"rendered":"https:\/\/petrolgroup.pro\/en\/portfolio\/visual-posto-gasolina-bella-mais-passo-de-torres-sc-copy\/"},"modified":"2026-04-27T20:58:27","modified_gmt":"2026-04-27T23:58:27","slug":"gas-station-visual-design-cruzilia-mg","status":"publish","type":"portfolio","link":"https:\/\/petrolgroup.pro\/en\/portfolio\/gas-station-visual-design-cruzilia-mg\/","title":{"rendered":"Marchador Gas Station Visual Design \u2013 Cruz\u00edlia \/ MG"},"content":{"rendered":"\t\t
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PETROL STATION VISUAL IDENTITY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MARCHADOR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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A gas station called Marchador, located in Cruz\u00edlia, Minas Gerais. We developed a new logo and visual identity for the client, as well as the convenience store fa\u00e7ade, cashier area, car wash, and oil change section.<\/p>

\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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VISUAL IDENTITY<\/td>\u00a0<\/td><\/tr>
3D MOCKUP<\/td>\u00a0<\/td><\/tr>
LOGO DESIGN<\/td>\u00a0<\/td><\/tr>
3D PROJECT<\/td>\u00a0<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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LOGO DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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In the development of the logo, the request was clear and specific, a horseshoe and the universal symbol of the Manga Larga Marchador horse breed, of which Cruz\u00edlia in Minas Gerais is considered the capital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3D VISUAL IDENTITY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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With the masonry work already covered with brick-like cladding, it was not difficult to determine the visual identity of the gas station. The context of the station called for a rustic-modern look, so we applied the concept of burnt cement in the form of a portal to highlight the convenience store. Additionally, we added a red ACM panel to complement the brick-like cladding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Related Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVila Rica gas station design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tManaim gas station visual\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Marchador \u2013 Cruz\u00edlia\/MG<\/b><\/p>\n","protected":false},"featured_media":8097,"template":"","tags":[653,657,656,654,70,659,660,655,658],"categorias_portfolio":[39,319,24,14,391,20],"class_list":["post-8221","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-gas-stations-visual-identity","tag-gas-stations-visual-identity-project","tag-gasoline-visual-identity-manual","tag-logo-and-visual-identity-of-a-gas-station","tag-minas-gerais","tag-renewal-of-a-gas-stations-visual-identity","tag-renewing-the-visual-identity-of-a-gas-station","tag-visual-identity-manual-for-a-gas-station","tag-visual-identity-project-for-a-gas-station","categorias_portfolio-3d-visual-identity","categorias_portfolio-todos","categorias_portfolio-canopy","categorias_portfolio-design","categorias_portfolio-destaque","categorias_portfolio-logo-design"],"acf":[],"yoast_head":"\nMarchador Gas Station Visual Design \u2013 Cruz\u00edlia \/ MG | Petrol Group<\/title>\n<meta name=\"description\" content=\"Marchador Gas Station in Cruz\u00edlia, Minas Gerais. In this project, we developed the entire visual identity of the gas station.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petrolgroup.pro\/en\/portfolio\/gas-station-visual-design-cruzilia-mg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marchador Gas Station Visual Design\" \/>\n<meta property=\"og:description\" content=\"Marchador Gas Station in Cruz\u00edlia, Minas Gerais. 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