GAS STATION DESIGN · ITACOATIARA/AM

GRUPO SOARES

OVERVIEW

We developed the visual design project for the Grupo Soares gas station to establish the brand as a reference in the fuel market and, at the same time, create a visual language that is accessible to all audiences. We carefully planned every visual element to reinforce the station's presence on the city's main avenues. We therefore prioritized clear reading of the brand from a distance, which makes access easier for drivers at peak hours and ensures continuous visibility at night.

Services

DESIGN	LOGO
DESIGN SPECIFICATIONS	DESIGN KIT

LOGO

We developed the Grupo Soares logo with curved strokes and an abstract design to generate immediate recognition and convey solidity, trust and closeness to the consumer. In this gas station design project, we highlighted the group's name as the main element of the canopy fascia and, for that, applied red and white with a high-gloss finish, which increases contrast and, consequently, draws attention even in busy urban settings.

In addition, we chose an abstract icon with a modern composition and simple reading to reinforce the identity of a current, strong brand. In this way, we clearly represent the group's proposal to grow in a standardized and strategic way, thereby connecting its different units under one brand identity.

DESIGN KIT

We structured the design kit to convey professionalism, organization and visual standardization at every point of contact with the customer. To achieve this goal, we included functional uniforms for attendants and managers, business cards, email signatures, letterhead, notepads, ID badges, stickers, envelopes and A4 folders.

In addition, we produced all the materials strictly following the Grupo Soares brand identity. With this care, we left the files editable, which allows adjustments according to the supplier's needs and ensures more flexibility and speed in execution.

As a result, we strengthened the group's communication and made it more cohesive, conveying professionalism and trust from the first contact with the customer.

DESIGN SPECIFICATIONS

In the design specifications, we gathered all the technical definitions that guide the correct application of the brand identity. To that end, we included measurements, colors, materials and specifications for each part of the station. In this gas station design project, we specified the use of ACM with high-performance Kynar paint. This feature is ideal for facades with heavy exposure that require high resistance and durability.

To reinforce the brand's presence, we highlighted the Grupo Soares name at the center of the canopy fascia. In addition, we applied the visual standard to the columns, forecourt, stickers and indoor and outdoor pump toppers. We developed the LED price sign with remote control. With this solution, we make it easier to update prices and ensure good readability even from a distance.

DESIGN PROJECT GRUPO SOARES

We developed the station and the convenience store with a modern aesthetic consistent with the Grupo Soares brand identity. This way, we ensure harmony between the facade, interior layout and signage, creating a pleasant experience both day and night.

Thus, we deliver a design project that expresses the brand's strong identity in every stroke. We provide not only a new image, but also a strategic solution that combines functionality, brand presence and expansion potential, with a gas station design and brand identity.