GAS STATIONS SIGNAGE
BUILT TO LAST
Petrol Visual controls the processes of every stage of the visual signage deployment,
with a logistical capacity to operate throughout South America.
29 years of experience
Execution of customized and standardized elements for gas stations. High quality materials and finishes. Design, manufacture, installation and maintenance of signage elements. The best value for money on the market in terms of materials and finishes.
What is visual signage for gas stations?
Visual signage for gas stations is the set of graphic and structural elements that transmit the brand identity to consumers: fascia, pylon, price boards, lane identification, canopy bands, uniforms, and all the visual touchpoints between the station and those passing by. It’s the first sales argument — before the price per gallon even appears on the pylon.
In an increasingly competitive market, gas stations with professional visual signage stand out in the urban landscape, generate more spontaneous incoming traffic, and convey more trust to consumers. Industry studies show that a well-identified gas station can increase fueling volume by up to 30%, especially on routes with high concentrations of competitors.
Elements of visual signage for fuel stations
Petrol Visual works with all visual communication elements in the segment. The fascia is the main identification panel, positioned at the front of the canopy and visible from long distances. The price pylon is the regulated element that must follow specific visibility and legibility standards. The lane identification strips guide the flow and organize the driver experience within the station.
Beyond structural elements, visual signage includes interior signage for the convenience store, team uniforms, POS materials, signage for services like car wash, oil change and tire calibration, and ambiance elements for the covered area. Everything forms a coherent visual system that reinforces the brand at every touchpoint.
Materials and durability in gas station visual signage
Material selection is fundamental to ensure durability and maintenance of the visual standard over time. Petrol Visual uses ACP Kynar on facades and fascias — high-performance material with UV finish, resistant to oxidation and fading. For lighting, we work exclusively with IP68 LED, with full protection against moisture and dust, with average useful life exceeding 50,000 hours.
Vinyl banners receive UV ink treatment for outdoor use, ensuring vivid color for years without maintenance. All metal structure is galvanized and epoxy-painted. This technical specification is not a differential — it’s standard at Petrol Visual.
Visual signage for networks and multiple units
With 29 years in the market and 983+ projects delivered in 16 countries, Petrol Group is a reference in developing visual signage for gas station networks. We create complete visual identity manuals that allow replication of the standard in new units with total consistency — from material specification to positioning templates for each element. We serve regional networks, national distributors, and international operations with the same technical and creative rigor.
Our Works
We are the only exclusive company in visual signage for gas stations in Brazil and Latin America.
Agility in the execution of different elements such as front panels in ACP, acrylic logos, column coatings, fuel indicators and gas station pylon with or without LED lighting. We also execute facades for convenience stores or services such as oil change or car wash.
How does manufacturing and installation work?
VISUAL ENGINEERING PROJECT
The design project is the starting point for our engineers. We develop the executive details that are to be manufactured using the most modern and durable materials.
MANUFACTURING
The latest cutting, folding and finishing technology to provide our customers with the highest quality products at the best possible prices.
INSTALLATION
We carry out the installation, with a qualified team ready to carry out the services within the technical specifications with complete safety, wherever you are.
FINALIZATION OF
THE PROJECT
Project managers will coordinate directly with you to plan and clarify every detail of your project from the beginning to the end. The client can just sit back and relax.
We use materials suited for outdoor use, such as ACP Kynar, international 400g vinyl banners and IP68 LED lighting, among other elements designed for durability and performance under sun, rain and natural wear.
We manufacture and install across South America. We can also work only on manufacturing and provide installation guidance to ensure fidelity to the project.
Yes. We work with both unbranded gas stations and branded ones, always respecting the guidelines of each case.
We offer support for adjustments, maintenance and future expansions, ensuring visual consistency over time.
We deliver the complete project, when contracted, including manufacturing technical detailing.
We create adaptable visual systems that maintain identity even across different station formats, ensuring consistency between units.
YOU IMAGINE,
WE BUILD!
Our credibility is your first guarantee. We have been in business for 29 years. We are here to provide full customer support. Now all that’s missing is you!
Our Work
Do you need a new headband or a new Gas Station Pylon? Do you need a top team with experience to install the new elements of your visual signage? We have the team for you! Discover all we can do for you.
Joia do Tronco SP/BR
Ivailandia PR/BR
500 PR/BR
Torrezan PR/BR
Marchador MG/BR
São José PR/BR
29 years of experience
Design, engineering, manufacturing, installation and maintenance of signage elements
UNPARALLELED KNOWLEDGE
We are the only exclusive company in visual signage for gas stations in Brazil and Latin America. Our expertise in assembling and finishing for this sector is unparalleled. We were also pioneers in visual signage for non-flagged stations, the white flag stations.
FINISHING AND DURABILITY
We use premium materials and finishes for pieces that are built to last: ACP in various thicknesses and two finishes, depending on the project’s goal and budget. Aluminum sheets range from 0.15mm to 0.23mm with standard or KYNAR (high quality) paint. In coastal cities and other saline regions, we use only galvanized sheets that protect the pieces from rust.
The customer has a direct channel that works as pre- and post-sales with Petrol Visual, a bridge to establish a mutual partnership relationship. Our credibility is recognized by more than 500 gas stations throughout Brazil and South America. Our reliability is your first guarantee. We have been in the market for 29 years and we are here to provide full customer support. Now all that’s missing is you!
CREDIBILITY
Information is leadership
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