This page brings together real projects from the Petrol Group portfolio, one for each challenge gas station owners bring to us most often: rebranding a regional chain, creating a station brand, transforming the look of a whole network, designing a convenience store, planning a highway station and expanding an existing site. Each case names the client and location and describes what was delivered, exactly as published on the project page. Petrol Group has 29 years in the fuel retail market and 983+ projects in 16 countries.
Regional chain rebranding: Checkout, Dallas, Texas
Checkout started more than 20 years ago, when its founders opened a small convenience store in southwest Houston. Over time the business grew into a solid regional chain of convenience stores and gas stations. For its gas station in Dallas, Texas, Petrol Group refined the group’s existing brand identity to clearly convey quality, performance and reliability, and created a new premium fuel brand called “Power.”
The 3D project focused on the visual elements that stand out on site. The canopy fascia was designed to be both attractive and informative, carrying the Checkout identity. The price sign gives clear, direct information, and the pump toppers were designed to be intuitive. The convenience store facade was replicated precisely, following the standards the group had already set, so the station keeps the group’s brand identity consistent.
To close the job, the team produced detailed design specifications so the sign company could reproduce every element faithfully. Scope delivered: brand identity, logo design, 3D project and design specifications. See the Checkout project.
A brand of its own: Better Buddy, Texas
For the Better Buddy gas station in Texas, the Petrol design team created the brand identity and the logo, aiming to combine a modern look with strong visual impact. Red and yellow were chosen to convey energy and warmth, and the convenience store facade was designed to become a landmark, combining function and visual appeal.
The logo is a stylized dog face formed by the letters “B” and “B,” a nod to the name Better Buddy meant to feel trustworthy and friendly. Modern typography and well-defined strokes keep the signage easy to read, and every element of the project was planned for durability and easy maintenance, so the identity holds up over time.
The project page also shows the station after completion. Scope delivered: brand identity, logo design and 3D project. See the Better Buddy project.
Network-wide visual transformation: Rede Macedo, Paraná, Brazil
Rede Macedo, a network with multiple locations across the state of Paraná, came to Petrol VISUAL looking for a complete transformation in the appearance of its stations. The brief asked for a modern look with unique, eye-catching elements that reflected the network’s identity. The owners approved the concept, and the same design was rolled out across the network.
At every location, the forecourt received stylized pump toppers that run from the ground to the top of the columns, plus LED price panels on each dispenser. The canopies were designed and developed entirely in ACM, with a white base, blue and red details and the logo on every face. Every station also got a price sign more than 16 ft (5 m) tall, with large LED panels that are easy to read from a distance.
Scope delivered: project, canopy fascia, store facade, column cladding, pump toppers and price signs. See the Rede Macedo project.
Convenience store design: Avanx Três Poderes, Luís Eduardo Magalhães, Bahia, Brazil
The convenience store at the Avanx gas station, Três Poderes unit, sits in the city’s civic center and serves two audiences: professionals such as judges, dentists and lawyers during the day, and a younger crowd at night. The client asked for a quick, comfortable store, with special attention to the coffee area and a decor that does not encourage long stays.
The design sets apart a coffee area with wood finishes, adds an outdoor lounge for the evening crowd and arranges gondolas and displays along the store’s natural flow, with an ATM near the restroom entrance. For construction, Petrol delivered furniture detailing for the carpentry team (measurements, colors, finishes and materials), a rendered floor plan and 3D views of the new store, and a utility points sheet with the position and voltage of every outlet for snack warmers, fryers, ovens, freezers and displays, plus the plumbing points.
Scope delivered: convenience store design, brand identity, furniture detailing, utility points sheet, design specifications and merchandising pack. See the Avanx convenience store project.
Highway gas station: Rede On Petro, BR-277, Paraná, Brazil
The Rede On Petro station on the BR-277 highway, formerly an Ipiranga, was designed from the site layout study through the construction documents. The location is a high-traffic point meant to attract drivers and truckers, so the team analyzed access, vehicle flow and the existing infrastructure, then designed entrances and exits that keep traffic moving and make maneuvering easy, especially for trucks.
The plans call for 4 dispensers with 8 nozzles each (regular and premium additive gasoline, ethanol, Diesel S-10 and Diesel S-500) and separate zones for fueling, oil changes, vehicle wash and the convenience store, which includes a beer cave and a deck reached only through the store. The project also covers a paver forecourt, drainage with channels and storm drains, earthworks and On Petro standard signage. The canopy joins the forecourt and the store in white, blue and orange with ACM details, on a total area of 32,290 sq ft (3,000 m²).
Scope delivered: architecture project, floor plan, brand identity and design. See the Rede On Petro BR-277 project.
Canopy expansion: Joia do Tronco, Laranjal Paulista, São Paulo, Brazil
Joia do Tronco, in Laranjal Paulista, São Paulo, is a lean station with only three fuel dispensers. The owner’s top priority was extending the canopy fascia. The Petrol team designed and built a new canopy that reaches all the way to the convenience store.
The expansion kept the station’s previous design standard, including the red and white colors that are central to its identity. The canopy fascia was built in ACM, with raised details that highlight the brand. On the forecourt, the columns were clad in white ACM panels with red side details, the pump toppers were done in red, and colorful signs clearly show the fuel types available.
Scope delivered: project, canopy fascia, column cladding and pump toppers, with construction and installation of the new elements after the owners approved the design. See the photos in the Joia do Tronco project.
Planning a project like these? Explore our gas station architecture, brand identity and design, signage and visual communication and convenience store design services, or browse the full portfolio.