GAS STATION BRAND IDENTITY · CRICIÚMA/SC
ANGELONI
OVERVIEW
The gas station brand identity project for the Angeloni gas station, in Criciúma/SC, was developed to strengthen the brand’s presence in the region and ensure immediate recognition. From the start, the team connected Angeloni’s corporate identity to a contemporary, functional visual language aligned with the chain’s premium positioning. In addition, the project conveys values such as reliability, quality and convenience through clear, consistent visual solutions. This way, the brand identity guides the customer efficiently, improves the user experience and creates a memorable journey from arrival to exit. At the same time, the visual concept prioritizes comfort, safety and immediate readability of the spaces, balancing aesthetics and functionality.
Services
| DESIGN | LOGO |
| DESIGN SPECIFICATIONS | DESIGN KIT |
PROJECT
The visual project organizes the gas station’s spaces clearly and strategically. Thus, the layout separates the light and heavy vehicle fueling areas, integrates the convenience store and correctly directs vehicle flows. In addition, the signage complies with regulations, ensuring safe circulation, proper access to the roads and efficient guidance for all users.
At the same time, the visual infrastructure allows for future expansions without compromising the brand’s identity. To that end, the project adopts strategic lighting solutions, which improve nighttime visibility and enhance the architecture. Consequently, the gas station maintains high visual performance at all times of day, including peak hours.
ANGELONI GAS STATION BRAND IDENTITY PROJECT
The gas station’s brand identity was conceived to express the strength of the Angeloni brand in a modern, functional and highly recognizable way. In this sense, the canopy receives continuous communication and integrated lighting, which ensures visibility both day and night. In addition, the color contrast of blue, orange and black reinforces brand recognition and makes prices and services immediately readable.
The visual elements — such as finishes, shapes and materials — communicate technology and contemporaneity without limiting the identity’s flexibility. In addition, the signage guides users clearly, highlighting dispensers, products, payment areas, restrooms and parking.
Finally, the project visually integrates the associated businesses, such as restaurants and the distribution center. This way, all communication follows a coherent standard, strengthening the customer experience and establishing the gas station’s brand identity as an essential part of the Angeloni chain’s premium positioning, with a gas station design and brand identity.
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Pontual gas station design
