GAS STATION VISUAL PROJECT · ASTORGA/PR

COCAMAR

OVERVIEW

The visual project for the Cocamar gas station, located in Vila Industrial, in Astorga/PR, was developed to reinforce the presence of the Cocamar brand and, at the same time, create a visual landmark along the urban axis. In addition, the concept prioritized contemporary architecture, functionality, and high legibility, ensuring easy brand recognition both day and night. With this, the proposal showcases values such as professionalism, organization, and trust through linear graphics, contrasting corporate colors, and strategic lighting. Furthermore, the clear signage and well-structured layout ensure smooth flow for light and heavy vehicles, improving the customer experience from entry to exit.

Services

DESIGN	LOGO
DESIGN SPECIFICATIONS	DESIGN KIT

PROJECT

The architectural project was conceived to balance aesthetics and functionality. In that spirit, the canopy, the centerpiece of the ensemble, features predominantly straight lines, with a slightly rounded canopy fascia, a corporate green finish, and a dimensional logo. These elements thus reinforce visibility and immediate brand recognition.

In addition, the layout organizes vehicle flow efficiently, considering one-way access roads (PR 218 and the Astorga bypass), busiest times, and customer parking. This keeps circulation flowing smoothly, including for trucks, preserving free, organized space.

In the future, the gas station will be able to integrate new services, such as a pharmacy or laundromat, in harmony with the existing brand identity. In addition, the linear LED lighting enhances the architecture, increases nighttime visibility, and reinforces safety and comfort.

The price sign was strategically positioned to complement the signage and, at the same time, reinforce the brand identity.

COCAMAR GAS STATION VISUAL PROJECT

The Posto Cocamar design combines a striking brand identity with functionality. First, the corporate green canopy, with straight lines and expressive volume, reinforces the brand's presence. Meanwhile, the canopy fascia features linear graphics that create movement, add sophistication, and thus avoid visual monotony.

The dimensional logo ensures excellent legibility from a distance, while the strategic linear LED lighting highlights the outlines at night, increasing safety and visibility. Slender, well-placed columns provide visual lightness and, at the same time, smooth traffic flow. In addition, the price sign communicates clearly and directly, blending into the visual ensemble.

Therefore, the project conveys a strong, coherent brand identity, contemporary architecture, and high visual impact both day and night, uniting functionality and aesthetics. With this, the gas station stands out as an urban landmark, communicates professionalism, and above all reinforces the perceived value of the Cocamar brand at the point of sale, with a gas station signage.