GAS STATION BRAND IDENTITY · ITABUNA/BA

LÍDER

OVERVIEW

The brand identity project for the Líder gas station, in Itabuna/BA, was developed to create a modern, organized and highly visible presence. In addition, the concept integrates the standardization of the Rede de Postos Líder, ensuring clear, functional and replicable communication. This way, the project speaks directly to lower- and middle-income customers, making services easier to identify and strengthening the brand's positioning in the region.

Services

DESIGN	LOGO
DESIGN SPECIFICATIONS	DESIGN KIT

PROJECT

The proposal features simple, contemporary architecture, with straight lines and slight rounding, avoiding visual excess and valuing clarity of information.

In this respect, the canopy fascia highlights the “RL” icon alongside the name Rede Líder, reinforcing the chain's identity and creating a consistent visual standard. At the same time, the white, red and gray palette ensures contrast, legibility and a modern appearance.

In addition, the fueling islands feature objective signage, which makes fuels easier to identify and speeds up service. The pylon sign and the price board appear separately, increasing visibility at the entrance and improving visual impact for people passing along the avenue.

DESIGN SPECIFICATIONS

The project considers a corner lot and therefore prioritizes simple access and smooth circulation, mainly on the busiest main avenue. This way, vehicle flow is safer and more organized throughout the day.

To that end, the layout of the fuel dispensers organizes service among gasoline, ethanol and diesel, reducing conflicts and increasing operational efficiency.

At the same time, the signage allows quick reading, especially at peak hours. Finally, the project concentrates the investment on the main elements — canopy fascia, columns, price sign and signage — ensuring durability, standardization and high visual impact.

LÍDER GAS STATION BRAND IDENTITY

The brand identity combines standardization, functionality and brand presence. The layout thus favors circulation and enhances the main facade, even with space limitations.

In addition, the modern convenience store and car wash are integrated into the whole, maintaining visual unity and expanding the services offered to the customer.

As a result, the station presents a clean, organized and efficient design. This way, the project strengthens Rede Líder and positions the brand competitively in the urban environment, with a gas station design and brand identity.