GAS STATION VISUAL PROJECT · DUQUE DE CAXIAS/RJ
CHAPÉU DO SOL
OVERVIEW
A integrated brand identity — from the canopy fascia to the convenience store's interior signage — creates a
cohesive visual experience for the customer at every touchpoint with the gas station.
This complete brand identity project for the Chapéu
do Sol gas station visual, developed by Petrol Group, shows how a well-
planned visual system raises the perception of quality and professionalism of the establishment.
Discover the Chapéu do Sol gas station visual project! The visual proposal is striking, celebrating local culture and reflecting the essence of the brand. The gas station is located in Xerém, Duque de Caxias – RJ, in a strategic area between industries, rural land, and the Atlantic Forest. The brand identity was developed with a focus on sustainability, modernity, and connection with the community. The colors, inspired by green, yellow, orange, and blue, evoke nature and the sun. The whole conveys a young, trustworthy, entrepreneurial image. Posto Chapéu do Sol stands out as a new landmark on the BR-040, for those heading to Petrópolis or Duque de Caxias.
Services
| DESIGN | LOGO |
| DESIGN SPECIFICATIONS | DESIGN KIT |
DESIGN SPECIFICATIONS
Posto Chapéu do Sol thus presents a layout that values practicality, comfort, and visual impact. On arrival, we highlight the gas station's full name on the new canopy fascia, which stands out for its modernity. Beside it, the logo incorporates a discreet figure inspired by a fish, which is a tribute to the founder. In this way, we used rounded shapes, a clean aesthetic, and ACM finishes to create modern, eco-friendly signage. The canopy fascias also have varied depth planes and strategic lighting, ensuring visibility both day and night.
The convenience store therefore follows the rustic-modern style, while the car wash is well signposted, located near the CNG islands. The administrative office, in turn, has a contemporary look. In addition, the parking area was efficiently reorganized, optimizing the use of space, with the possibility of installing a canopy in future phases.
BRAND
The name Posto Chapéu do Sol thus comes from the local geography, being the traditional name of the Xerém area. The image of a hat under the sun, in turn, is part of the company's visual history. The new identity therefore keeps this legacy but modernizes the brand, broadening its reach. We chose to avoid typographic elements or initials. Instead, we created a simple, striking visual symbol. The reference to the fish, discreetly incorporated, pays tribute to the founder's father and likewise evokes nature and family tradition.
The colors, in turn, are inspired by the local landscape, thereby reinforcing the brand's ecological commitment. Posto Chapéu do Sol is thus positioned as a modern, sustainable company engaged with the community
The brand identity therefore includes a premium design kit, which covers the uniforms. These uniforms were designed to reflect the brand image consistently and professionally. Using the brand colors and graphic elements that reinforce the symbolism of the hat under the sun and of nature, the uniforms clearly communicate the company's ecological commitment. In addition, they ensure comfort and practicality for employees, which in turn creates a cohesive, memorable experience for the public.
GAS STATION VISUAL PROJECT: CHAPÉU DO SOL
3D ANIMATION - POSTO CHAPÉU DO SOL
Petrol Group is a national benchmark in design, architecture, brand identity, branding and signage projects for gas stations. We serve networks of all sizes and independent stations across Brazil. Request a quote.
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