GAS STATION PROJECT · LARANJAL PAULISTA/SP
JOIA DO TRONCO II
OVERVIEW
The brand identity and logo project for a gas station is the foundation of all of the establishment's signage — it defines the colors, typography, and graphic language applied to every element of the gas station. Petrol Group developed this identity for Joia do Tronco II, creating a modern, cohesive brand strategically positioned to stand out in the fuel market.
The team developed the brand identity project for Posto Joia do Tronco II with the aim of making a strong impression and establishing a meaningful connection with customers. The combination of white and red, chosen as the dominant colors, conveys energy, dynamism, and clarity, while making the gas station stand out in the urban landscape. The logo, with its red “J,” symbolizes trust and quality, directly reflecting the essence of the brand. The clean design, combined with the strategic choice of colors, creates a welcoming, modern environment. In addition, the team placed the rest deck at the entrance of the convenience store, offering a comfortable, pleasant space that enhances the customer experience. This move reinforces the gas station's proposal of practicality and innovation.
Services
| DESIGN | LOGO |
| DESIGN SPECIFICATIONS | DESIGN KIT |
PROJECT
The team designed the brand identity of Posto Joia do Tronco II with the aim of making the gas station stand out in the urban landscape while establishing a strong, lasting connection with customers. The dominant colors, white and red, were chosen for their ability to convey energy, dynamism, and clarity, which makes the gas station instantly recognizable. In addition, the logo, with its red “J,” symbolizes trust and quality, thereby consolidating the brand's image of excellence. The clean design, combined with the strategic choice of colors, creates a welcoming, modern environment that greets customers in an inviting way. Finally, the rest deck, strategically positioned at the entrance of the convenience store, offers comfort and makes the customer experience even more pleasant. This undoubtedly reinforces the proposal of practicality and innovation that the gas station wants to convey.
GAS STATION PROJECT: JOIA DO TRONCO II
The new brand identity of the Joia do Tronco II Gas Station was carefully thought out to reflect not only the quality of the brand but also its innovation. The project was developed with the intention of drawing customers' attention while also promoting their loyalty. The team devoted itself to every detail, ensuring that the gas station stood out visibly in the urban landscape without compromising the customer experience. As a result, the project not only improves service but also strengthens the bond between the brand and its customers, creating an environment that conveys modernity, trust, and excellence.
Petrol Group is a national benchmark in design, architecture, brand identity, branding and signage projects for gas stations. We serve networks of all sizes and independent stations across Brazil. Request a quote.
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