What is a logo?
A logo is a graphic representation of a brand or company. It is the visual part of branding, the visual identity of the company, which aims to communicate its values, mission, and personality clearly and impactfully to the public.
A logo can consist of one or more letters, words, images, or symbols, and the choice of these elements should consider the target audience and the company’s positioning in the market. It is one of the main visual communication tools of a company and is essential for creating a strong and memorable identity.
What is the purpose of brand creation?
It unifies consumers and the entire organizational culture in achieving a greater goal. An authentic, relevant, achievable purpose. A differentiated and inspiring brand for consumers and employees can bring various benefits to the company, such as growth and profit, attraction and building of a motivated team, increased team performance, and social media engagement.
Companies with a clear and well-defined purpose tend to have more loyal consumers who are willing to pay more for products and services. Furthermore, purpose-driven companies outperform others by up to 400% in revenue.
Where will the logo be applied?
It is important that a gas station logo is created by professionals in the field. In a gas station, this brand will be applied in various locations. Unlike a shopping mall or street store, this brand will be applied, for example, on a totem, the first element customers see at your gas station, which often has limited space and requires good legibility. It will also be applied on the canopy of your gas station, which is approximately 5m high from the ground and in a fully horizontal placement.
It’s worth noting that in the case of gas stations, the logo is seen by people in their vehicles, not on foot, which requires knowledge of correct typography application, among other factors. This brand will also be applied to other visual communication elements of the gas station to generate brand engagement, as well as on social media, website, uniforms, and stationery items.
Who is the target audience for your logo?
To create a successful logo, it is important to understand the target audience and their needs and expectations. The logo should be suitable for the target audience, considering factors such as age group, gender, geographic location, and social class. Before creating the logo, conducting market research and clearly defining the target audience profile is important.
What tone is appropriate for your logo?
When creating a logo, one of the most important aspects to consider is the tone it will convey. The tone is the feeling or emotion that the brand wants to evoke in its audience. This choice should align with the company’s personality and values, as well as be appropriate for the target audience.
The tone can be divided into different categories such as fun, serious, modern, classic, sophisticated, among others.
Each category is suitable for different types of companies and target audiences. For example, if the company is focused on children, a more fun tone may be the ideal choice. For financial companies, a more serious and trustworthy tone is more appropriate.
When creating a logo, it is important to consider the tone it will convey, which can be categorized into different emotions or sensations. The choice should align with the company’s personality and values and be appropriate for the target audience. It is essential that the chosen tone is present in all company communications, creating a cohesive visual identity. A logo with an appropriate tone can be a significant differentiator for the brand and help in attracting loyal customers.
Market value attributed to your gas station brand!
The market value of a brand is an important asset that can be influenced by the brand’s strength, company reputation, and customer loyalty. It is necessary to invest in efficient marketing strategies, create a strong visual identity, and constantly monitor the brand’s image to increase market value and ensure business success.
By creating value for your brand, it becomes strong enough to be sold separately from your business or company, such as the example of the Microlins network of vocational schools, which, after functional bankruptcy, sold its brand to Pearson for millions of reais due to the impact that the name and brand had in the market.
Remember to register your brand!!
It is crucial for a company to obtain exclusivity over its name and ensure business identification, so registering your brand is an essential step.
Petrol Group – Transforming logos into symbols of success.
