The importance of a good fuel station yard
Before exploring the crucial strategies and services for the gas station yard, it’s essential to highlight the remarkable evolution of these establishments over the years. Furthermore, fuel stations have become more than mere refueling points; they have transformed into genuine meeting centers, offering a wide range of services to cater to diverse customer needs. Therefore, adopting strategies and incorporating businesses in the yard is essential.
It is crucial to carefully analyze the characteristics of the land and the region where the station is located, considering whether it is an urban area or a highway location. This analysis guides the selection of the most suitable businesses for the station’s yard, ensuring they meet customer needs and contribute to the growth and success of the fuel station.
Strategies to significantly boost traffic in the fuel station yard
1. Convenience store to increase traffic in the fuel station yard
Opting for a convenience store is widely favored, providing a broad range of products, from food and beverages to personal care items. According to data from the National Institute of Statistics (INE), the market share of convenience stores has consistently increased over the past five years, demonstrating the appeal of this business model. Market research conducted by Nielsen (2022) also highlights that 78% of consumers consider convenience a crucial factor when choosing where to do their daily shopping.
Thus, strategically positioning convenience stores geared towards customers at fuel stations not only meets modern consumer demands for practicality but also translates into evident competitive advantages, boosting the success and profitability of the business.
2. Invest in a snack bar or espresso café
Having a snack bar or café in the fuel station yard is another attractive option. Drivers can take a break for a quick meal or enjoy a coffee while refueling. The snack bar or espresso café can be integrated into the convenience store or operate independently. It is crucial to ensure the availability of fresh food options, sandwiches, salads, juices, and high-quality coffee.
3. Automotive services
Incorporating a mechanic shop or quick oil change services can be a highly effective strategy, supported by various evidence and tangible benefits. Market studies indicate a growing demand for quick and reliable automotive services, especially among urban consumers who value convenience.
According to the National Auto Parts Retailers Association (ANRAP), the demand for quick automotive maintenance has increased by 15% over the past two years. This indicates a shift in consumer preferences towards ready and efficient solutions.
Therefore, incorporating a mechanic shop or quick oil change services not only meets emerging market demands but also provides a solution that contributes to the durability and performance of customers’ vehicles. This strategic approach, grounded in data and real cases, positions the business strongly in the automotive sector, attracting and retaining an increasingly discerning clientele.
4. Parking in the fuel station yard
If your station is located near industrial areas or busy highways, providing parking space for commercial vehicles can attract truck drivers and fleets needing a safe place to take breaks, park, and refuel.
5. Restaurants and fast-food franchises
The strategic presence of fast-food restaurants or franchises at fuel stations is supported by various studies and statistics that highlight the benefits for both customers and businesses involved. A report from the Institute of Food Sector Economic Research (IPESA) revealed that the presence of quick-service food options at fuel stations increases the likelihood of customers choosing that location for refueling by 20% compared to stations that do not offer this convenience.
Moreover, data from the fast-food sector indicate that modern consumers value convenience and accessibility. With busy lives, the ability to have a quick meal while refueling represents a practical solution. Thus, incorporating fast-food restaurants or franchises in fuel stations is supported by a range of evidence, from consumer behavior studies to practical success stories, reinforcing its effectiveness in generating additional revenue and strengthening customer loyalty.
6. Supermarket in the fuel station yard
Incorporating a supermarket into the fuel station yard can be a highly advantageous strategy. By providing convenience to customers, this initiative attracts a steady flow of consumers, extending their stay and offering a complete experience. Additionally, it contributes to generating additional revenue for the station. Therefore, it is essential to ensure that the yard is sufficiently large, with ample parking and strategic positioning to optimize the flow of traffic around the station.
7. Rest area
Including rest areas at fuel stations is a practice supported by various consumer behavior studies and real examples highlighting the benefits of this innovative approach. A recent study by the National Association of Fuel Stations (ANPC) revealed that over 80% of customers consider the presence of rest areas in fuel stations important or very important.
Additionally, including recreational areas for children is an effective strategy for attracting families. This not only contributes to parents’ satisfaction but also creates a family-friendly and welcoming environment. Therefore, incorporating spacious and comfortable rest areas, along with amenities such as free Wi-Fi and children’s play areas, aligns with modern customer expectations and translates into tangible results, such as increased customer satisfaction and, consequently, a stronger competitive position for the fuel station.
8. Drive-thru
Integrating a drive-thru service in the fuel station yard represents a significant convenience for customers, ensuring speed and efficiency in service. Moreover, this addition diversifies the available service options, attracting a more substantial flow of customers and aligning with consumer preferences. As a result, before implementing a drive-thru, it is important to consider factors such as space, traffic, and operational feasibility.
9. Pharmacy in the fuel station yard
Incorporating a pharmacy into the fuel station yard offers convenience to customers, allowing them to purchase medications without having to travel elsewhere. According to data from the National Institute of Health, 60% of consumers value convenience in purchasing pharmaceutical products. Beyond practicality, introducing a pharmacy expands service options, strengthening the station’s association with health and well-being.
Customer loyalty is encouraged, as consumers prefer establishments that offer additional conveniences like an integrated pharmacy. This creates opportunities for strategic partnerships with health plans, generating mutual benefits. However, before installation, it is crucial to consider local demand, competition, regulations, and available space.
10. Vehicle rental service
Offering vehicle rental services can attract customers who need temporary transportation. This option is especially useful for tourists, travelers, or individuals requiring a substitute vehicle during repairs, providing opportunities for fleet refueling and increasing traffic to the station.
11. Electric vehicle charging
With the growing popularity of electric vehicles, offering fast-charging services is essential. According to data from the Electric Vehicle Association, the global electric vehicle fleet exceeded 10 million in 2023. Attracting electric vehicle owners not only boosts traffic at the station but also benefits the convenience store’s revenue.
Additionally, integrating fast-charging services can attract partnerships with energy companies. Such partnerships have the potential to enhance charging infrastructure and increase global adoption of electric vehicles.
12. Travel goods stores
The presence of travel goods stores in the fuel station yard increases customer traffic seeking essential items for their journeys. These stores drive impulse sales, provide a competitive edge to the station, extend customer stay, and open opportunities for strategic partnerships. Before introducing such a store, local demand, customer profile, and operational feasibility should be assessed.
13. Ticket kiosks
Ticket kiosks at fuel stations offer convenience for purchasing event tickets. This practicality eliminates the need for travel to other sales points, optimizing customer time.
Offering tickets at the station can result in a significant increase in foot traffic. Market research indicates that 60% of consumers are more likely to visit places that offer additional services, such as ticket sales, making the experience more convenient.
14. Telecommunications service kiosks
Partnerships with telecommunications service providers enable the installation of kiosks at fuel stations. These kiosks allow customers to purchase SIM cards, recharge phone credits, and access other telecommunications services quickly and conveniently. This initiative provides convenience to customers, allowing them to address their telecommunications needs while refueling their vehicles, increasing the station’s appeal and attracting a more diverse audience.
15. Printing and copy services kiosks
Printing and copy service kiosks at fuel stations offer practical solutions for busy daily routines. These kiosks provide quick printing services, including copies, binding, and scanning.
By addressing business or personal needs during refueling, customers efficiently optimize their time. Offering these services in one location increases the station’s attractiveness, drawing consumers seeking efficiency. Additionally, customers consider extra conveniences when choosing a station, reinforcing the importance of these kiosks in service differentiation.
16. Pet shop services
Providing a variety of pet products and services at the fuel station, including food, toys, accessories, and basic care, attracts a broader audience looking to meet their pets’ needs. This initiative not only increases traffic but also promotes greater customer engagement, providing a comprehensive experience at the fuel station beyond mere vehicle refueling.
17. Recycling and disposal services
These kiosks have the potential to boost sustainability and recycling by offering appropriate options for disposing of items such as batteries, light bulbs, small electronics, and other recyclable materials. By providing these services, the fuel station demonstrates its commitment to the environment, encouraging customers to adopt sustainable practices. This approach can attract an environmentally conscious and engaged audience, contributing to a positive station image and promoting eco-friendly habits.
18. Electronics repair service
Electronics repair kiosks at fuel stations offer quick services, including smartphone screen replacements and headphone repairs. This convenience allows customers to address electronic issues efficiently while meeting their automotive needs. The presence of these kiosks attracts a clientele that values practicality and rapid problem resolution.
19. Bicycle rental services
A bicycle rental kiosk offers an eco-friendly and healthy transportation option for customers. Facilitating short-term bicycle rentals provides a convenient and accessible mobility alternative. This offering attracts environmentally conscious customers interested in sustainable transportation options, contributing to increased traffic and movement at the fuel station. It also generates revenue for the convenience store and creates a meeting point for cyclists.
20. Sports equipment rental at the fuel station yard
Incorporating a kiosk with a variety of sports equipment can be appealing to an active audience. Providing these products
at the station meets the needs of customers interested in sports. This approach not only increases traffic but also visit frequency. Creating synergy with a healthy and active lifestyle promotes a meaningful experience for customers at the fuel station. The Fuel Station Association report highlights that 80% of customers value locations that align with their lifestyles, strengthening brand loyalty.
21. Sale of regional products
If your fuel station is located in an area known for its local products, such as cheeses, wines, sweets, and crafts, setting up kiosks offering these items can be an excellent opportunity. Customers will appreciate the convenience of acquiring quality local products while refueling their vehicles. This approach not only attracts local residents seeking authentic products but also tourists looking to take home souvenirs from the area. Diversifying the offering will contribute to increased traffic and appeal of your fuel station, strengthening the connection with the local community and fostering customer loyalty.
22. Tool rental services
Offering a tool rental kiosk meets customer needs for small repairs or home projects. Providing access to a variety of rental tools offers practicality and ease to consumers.
This additional service not only attracts more customers to the fuel station but also fosters partnerships with local businesses. Research shows that 70% of consumers prefer establishments that collaborate with local businesses, boosting traffic and satisfying target audience demands.
23. Pet space in the fuel station yard
Firstly, having a pet area with grass and a designated space for pet owners is a valuable addition to a highway fuel station. This area provides a safe space for pets to exercise and relax during travels. Additionally, providing fresh water and food containers demonstrates care and attention to customers with pets, creating a more friendly and welcoming experience. Thus, this initiative can increase customer satisfaction, generate loyalty, and attract more pet owners to your fuel station.
Business and services should be exclusively designed for your yard
Before adding new businesses, evaluate space, traffic, demand, and operational feasibility. A careful analysis will guide strategic choices, maximizing the potential for increased traffic at the fuel station and ensuring customer acceptance.
Want to make a difference and ensure your gas station’s success? Rely on the only business group dedicated exclusively to the fuel station sector in Brazil, with over 25 years of expertise and offering personalized consulting. Contact us for more information!
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