GAS STATION DESIGN PROJECT

AUTO POSTO BS

OVERVIEW

The gas station design project aims to modernize the customer experience and strengthen the brand identity. To achieve this, Auto Posto BS is actively undertaking a visual redesign that incorporates blue, white, and green ACM materials. By using blue, we represent trust and professionalism; with white, we convey cleanliness and modernity; and through green, we evoke a sense of ecology and sustainability. Furthermore, we have carefully selected ACM details to emphasize key elements of the station, enhancing its overall appeal.

SERVICES

VISUAL IDENTITY	LOGO DESIGN
3D PROJECT	GUIDELINES

AUTO POSTO BS PROJECT

The design of the canopy was thoughtfully crafted to feature the Auto Posto BS logo as the central focal point of the facade. We placed the logo in white ACM against a striking blue background, creating an impactful brand that captures customer attention immediately. This bold choice not only enhances visibility but also reinforces brand identity in a competitive marketplace.

We also positioned the totem strategically to guide customers intuitively and efficiently to the gas station. Its modern design, combined with clear, accessible information, ensures easy navigation for all drivers, while the green ACM adds a refreshing touch, making the refueling experience smoother and more organized for everyone.

To maintain a cohesive aesthetic, we developed pump spreads and column cladding using blue and white ACM, which creates a professional atmosphere that reflects quality service. The subtle incorporation of green adds personality, promoting warmth and approachability in the overall design.

Overall, the design project for Auto Posto BS has enhanced aesthetics and significantly improved the customer experience. By applying blue, white, and green ACM materials, and strategically designing key elements like the canopy and totem, we have successfully strengthened brand identity and solidified its competitive position in the gas station market. This comprehensive approach emphasizes our commitment to quality and customer satisfaction.

GAS STATION PROJECT: POSTO BS