FUEL STATION VISUAL IDENTITY AND LOGO
BETTER BUDDY
OVERVIEW
The design team created the visual identity and logo for the Better Buddy fuel station, located in TX 77469, USA, aiming to combine modernity with visual impact. The vibrant façade enhances this goal by creating a welcoming and striking atmosphere. With a well-structured design and bold color choices, the station reinforces its brand identity and provides a unique customer experience. This strengthens its presence and attracts attention in the area.
SERVICES
| VISUAL IDENTITY | LOGO DESIGN |
| 3D PROJECT | GUIDELINES |
VISUAL IDENTITY PROJECT
The team chose red and yellow for the visual identity to convey energy and warmth. In doing so, the convenience store façade was designed as a landmark, blending functionality with visual appeal. Additionally, the modern lines and well-defined details ensure both harmony and practicality. As a result, customers enjoy a pleasant experience while visiting the station.
Every element of the project was carefully planned to ensure durability and ease of maintenance, so the station’s visual identity remains intact over time. This combination of factors not only solidifies the brand but also makes the environment more inviting. This, in turn, attracts customers and reinforces the station’s regional relevance.
LOGO
The design team created the logo for Better Buddy Station, one of the key elements of its visual identity. The logo features a stylized dog face formed by the letters “B” and “B,” symbolizing the name “Better Buddy.” This design conveys reliability and friendliness, establishing a welcoming and approachable connection with customers.
The modern typography and well-defined strokes ensure effective visual communication, while the red and yellow colors further emphasize the station’s vibrant identity. These elements were meticulously designed to create a lasting visual impact, positioning Better Buddy Station as a regional reference.
Thus, the visual identity and logo seamlessly integrate into the overall project. This combination creates a modern and inviting environment that reflects the company’s commitment to quality, innovation, and a positive customer experience.
VISUAL IDENTITY AND LOGO FOR FUEL STATION: BETTER BUDDY
Related Works
RDP gas station chain (Tio Tata Unit)
