FUEL STATION VISUAL IDENTITY
POTENCIAL GAS STATION CHAIN
OVERVIEW
Discover the new visual identity of Potential fuel stations! To elevate the customer experience, Petrol DESIGN developed an innovative project that modernizes the façade and reinforces the brand identity. Since 1994, the Potential Network has built a strong presence in the market and now operates in Paraná, Santa Catarina, Rio Grande do Sul, São Paulo, and Minas Gerais, with over 200 branded stations. Now, embracing another milestone in its journey of innovation, Petrol VISUAL brings this project to life. With a bold façade and a striking totem, the brand reaffirms its commitment to excellence and continuous evolution.
SERVICES
| CANOPY FASCIA | PUMP COMMUNICATOR |
| STOREFRONT FAÇADE | PRICE TOTEM |
| COLUMN CLADDING | VISUAL IDENTITY |
PRODUCTION
The modernization of Potential Network fuel stations has significantly enhanced both their visual identity and functionality.
To begin with, the price totems now feature high-definition LED panels, ensuring clear and immediate readability for drivers. Additionally, the pump communicators have been redesigned, not only strengthening the brand identity but also delivering a uniform and impactful visual experience.
At the same time, the team has revised the internal signage to optimize customer flow and highlight the available services. Meanwhile, the new station façades have brought a complete transformation to the network. The canopy fascia, designed with a sophisticated aesthetic, incorporates high-durability materials, ensuring resistance to weather conditions and greater longevity. Similarly, the ACM structure, in shades of blue, green, and white, creates a modern look aligned with the brand’s identity, conveying solidity and trust to customers.
Finally, to maximize visibility, the logo has been strategically positioned, further reinforcing the presence of the Potential Network across all its locations.
POTENTIAL FUEL STATION VISUAL IDENTITY
The Potential Network enhances the customer experience and strengthens its identity in the fuel market with its new visual design. Through the modernization of the façade and visual elements, the network not only improves the station’s perception but also creates a more attractive and functional environment. Furthermore, with this renewal, the Potential Network reaffirms its commitment to innovation, quality, and service excellence, further solidifying its presence in the industry.
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