IMAGE AND VISUAL OF GAS STATION
MOTINHA
OVERVIEW
Image and visual transformation of Motinha gas station! Located in the traditional city of Jacobina, Bahia, the station faced serious structural issues and a highly deteriorated appearance. Given this critical situation, the owners decided to act immediately and hired PETROL VISUAL. From that moment, our team took on the challenge with strategic planning and a focus on full revitalization, applying our specialized design services for fuel stations. As a result, we delivered a modern, striking, and completely renewed image that restored the station’s visibility and identity.
SERVICES
| ACM CANOPY FASCIA | STOREFRONT FAÇADE |
| COLUMN CLADDING | PRICE TOTEM |
| PUMP COMMUNICATOR | SIGNBOARD |
PRODUCTION
With the new brand created by PETROL DESIGN, we began the next stage — building the station’s visual elements. We developed a new canopy fascia entirely clad in ACM, strategically using red and black to achieve a bold and modern look. Additionally, we applied molded white acrylic with direct lighting, ensuring excellent visibility, especially during nighttime. As a complement, we added direct lighting to the logo, reinforcing its presence and enhancing the brand’s visual identity. Altogether, the result delivered a strong, cohesive aesthetic that significantly elevated the station’s perceived quality.
Motinha Gas Station Façade
Beyond the canopy fascia, we also incorporated new column claddings carefully crafted in silver ACM. To heighten visual appeal, we added red accents that created a bold yet harmonious contrast with the rest of the visual identity elements. Next, to improve communication in the fueling areas, we installed pump communicators with backlit lighting in milky white acrylic. This ensured excellent readability both day and night, making it easier for customers to view information clearly. Finally, by combining functionality, aesthetics, and technology, we transformed the entire station into a brighter, more modern, and attractive environment — reinforcing its professional image and creating a visually engaging experience for customers.
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