A regional network of 7 stations with a 12-year-old visual identity needed a complete rebrand to compete with newly arrived branded competitors. Petrol Group managed the entire process from brief to final station implementation.
The brief
Modernize the brand without losing the recognition built over 12 years. Maintain the existing color family but update typography, symbol, and application quality. Create a brand manual that enables consistent implementation across all 7 stations with different sizes and configurations.
Execution
Brand development: 8 weeks. Brand manual: 3 weeks. Physical rollout (7 stations): 6 months phased. Stations prioritized by competitive exposure — highest-competition locations first.
Results
Average volume increase across network: +19% vs pre-rebrand. Customer satisfaction scores improved in all 7 locations. The new brand identity became a source of local pride for the owner family.
See: rebranding guide and network expansion.