DIGO'S

We incorporated various references to tracks, race cars, and motorsports in general into the visual identity of the network. For example, the suspended pump panels were designed to resemble those found in pit lanes, and we introduced the name “Pole Position” for the oil change area, with checkered detailing on the sides. The convenience store (Digo Store) received a completely modern design, presenting an upscale and prime image, with a deck area designed entirely in ACM to provide greater comfort for customers. We utilized lighting with intensity throughout the station, creating a futuristic and technological visual as requested by the client, along with the chosen colors: orange, white, black, and blue for the details. The main focus of this visual identity project was the richness of the created elements, including the crowning and components of the station. We can see this in every aspect, as the canopy’s fascia features magnificent details with abundant lighting. The fuel pump communicators are spectacular and truly unique, becoming an international reference. The entrance to the convenience store features an advanced black marquee, a luminous white strip, and a lower illuminated blue portal. This station is truly rich in details, and the project was complex, resulting in an admirable final outcome.