FUEL STATION CHAIN VISUAL DESIGN

PHOENIX

OVERVIEW

The Phoenix gas station chain started operating in 2010, opening its first unit in Porto Alegre, Rio Grande do Sul. Since then, the network has expanded its operations and now has six units in different cities, including Cachoeirinha, Gravataí, Sapucaia do Sul, and two units in São Leopoldo, with one of them being the first to receive the new visual identity.

SERVICES

CONSULTANCY3D PROJECT
BRAND RENOVATIONDESIGN STANDARDS
VISUAL IDENTITY 
  

BRAND RENOVATION

We updated the brand with the representation of a Phoenix to be used in gas stations and other ventures within the group. The design needed to be hybrid and not solely related to gas stations, so we developed a brand that conveyed movement, strength, aggressiveness, and sophistication with a touch of creativity.

VISUAL IDENTITY

A gas station chain’s visual identity is a crucial element for standing out in a highly competitive market. This former Shell-branded gas station in São Leopoldo, Rio Grande do Sul, owned by the Phoenix Group, would be the first to receive the network’s new identity. Drawing inspiration from successful projects like POSTO SAVI, POSTO HABIBS, and POSTO F1, we embarked on creating a fresh and distinctive visual identity for the gas station.

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DESIGN STANDARDS

A customized and bold visual identity was created for the Phoenix Gas Stations, which includes a tall totem with LED panel pricing and an illuminated canopy with orange accents. All of this, combined with a modern and inviting design, positioned the Phoenix Gas Stations at a superior level compared to other unbranded gas stations, becoming an international benchmark. To maintain this standard in the remaining units, a descriptive memorandum was also developed.

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