FILLING STATION VISUAL IDENTITY
PASSEIO DAS ÁGUAS
OVERVIEW
A new gas station, from the ground up, from sketches to project and construction. The Passeio das Águas gas station in Goiânia, Goiás, already had its architecture defined and designed for future expansion of the fueling area, but now it needed its Visual Identity. Knowing the potential success of this urban gas station and not underestimating its grandeur and current size, we created a visual identity that would complement its privileged location.
SERVICES
| LOGO DESIGN | 3D PROJECT |
| VISUAL IDENTITY | DESIGN STANDARDS |
LOGO DESIGN
For the development of the logo that would lead to the creation of the visual identity for the Passeio das Águas gas station, abbreviated as Passeio, we created a symbol in the shape of a P to convey a sense of infinity, along with an italicized font to convey constant movement.
VISUAL IDENTITY
We developed column claddings and product communicators to embrace the fuel dispenser. For the convenience store façade, we used silver ACM with modulations to give prominence to the building, along with illuminated details. We highlighted the size of the masonry construction with silver ACM and silicone joints. Additionally, we installed an LED price display totem and entrance and exit signage. The canopy was simple yet effective, with indirect LED lighting.
DESIGN STANDARDS
Given the complexity of some elements and to ensure the preservation of the gas station’s visual identity, we also developed a Descriptive Memorandum.
Related Works
Petrovia gas station convenience store
