FILLING STATION VISUAL DESIGN
M&S PETRO
OVERVIEW
A gas station located in the small town of São Bernardo, Maranhão, received a complete visual identity project by Petrol DESIGN. Initially, the client requested the creation of a brand, and thus the M & S Petro brand was born. They also presented us with two color palettes in the initial project briefing: blue, red, and silver / black, yellow, and silver.
SERVICES
| VISUAL IDENTITY | UNIFORMS |
| 3D MOCKUP | DESIGN STANDARDS |
| LOGO DESIGN | |
| 3D PROJECT |
LOGO DESIGN
We developed the project and the entire visual identity in both versions for evaluation and approval. Additionally, we guided the choice of black, yellow, and silver as they are more prominent and distinctive. Therefore, the owners opted for our recommendation, and the project was developed with a more serious and contemporary appearance.
UNIFORMS
Development of Uniform Kit for M&S PETRO gas station. We created uniforms for the attendants, administration, and convenience store staff, maintaining the visual brand standards.
3D VISUAL IDENTITY
We opted for pump communicators with straight lines for a simpler and more cost-effective design, while maintaining high visual quality. We created a simple column cladding and designed a unified totem that displays the brand and fuel prices, following the regulations of the National Petroleum Agency (ANP). In the background, we implemented black communication elements with white text on the building.
DESIGN STANDARDS
The execution of this project resulted in a wonderful gas station, according to the clients. We developed all the office materials and completed the project with the delivery of a descriptive memorandum containing measurements, views, and detailed information about materials, colors, textures, and lighting.
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Petrovia gas station convenience store
