A gas station brand manual is the document that guarantees visual consistency across every application — from a 15-meter canopy fascia to a social media post thumbnail. Without it, every supplier produces something different. The Petrol Group delivers a brand manual as part of every visual identity project.
What the manual must contain
Logo: all versions (full, symbol-only, monochrome, reverse), exclusion zone, minimum size, incorrect usage examples. Colors: HEX (digital), Pantone (print), CMYK and RGB. Typography: font families, hierarchy rules. Physical applications: canopy fascia, pylon/totem, pump communicators, column cladding, uniforms, forecourt signage. Digital applications: social media, website, WhatsApp. Stationery: business cards, letterhead.
How to use the manual with suppliers
Send the manual to every supplier before any production begins: sign makers, print shops, uniform manufacturers, construction companies. Require written acknowledgment that specifications will be followed. Require pre-production approval of digital proofs or physical samples before mass production.
FAQ
Does a branded-station brand manual replace the distributor’s manual?
No — they coexist. The distributor manual governs brand elements. The station’s own manual governs the customizable elements within the brand’s rules.
See: gas station branding, visual identity and design services.