ARCHITECTURE AND VISUAL DESIGN PROJECT
CAMPOS LINDOS FUEL STATION
OVERVIEW
This fuel station located in Cristalina, Goiás, received a complete architectural project from Petrol ARQ, and subsequently, the brand creation, identity design, and visual communication project were developed by our team at Petrol DESIGN.
SERVICES
CONSULTANCY | VISUAL IDENTITY |
ARCHITECTURE | 3D PROJECT |
LOGO DESIGN |
PROJECT
NUMBERS
LAND AREA | 25X40M – 1000M² |
BUILT-UP AREA | 314M² |
COMMERCIAL ROOMS | CONVENIENCE STORE |
LOCATION | CRISTALINA, GO – BRAZIL |
ARCHITECTURE PROJECT
The architectural project followed the requirements of maintaining the existing constructed space, utilizing the structures of the existing building on the site, and carefully positioning the convenience store in the most visible location to attract more customers and facilitate the design process.
BRAND
We developed the logo with the idea of a fuel droplet, which is something quite familiar in fuel stations, combined with shapes and lines that symbolize the initials of the name “C” and “L” in a subtle way.
FUEL STATION DESIGN
To increase accessibility and visibility of the fuel station, we installed pump communicators with front-facing totems on the islands, displaying the fuels and prices sold at each pump, along with advertising panels for the convenience store, aiming to attract more customers. We also applied the same color scheme and elements to the convenience store, which features an entrance pylon, ACM cladding, and a neutral-colored upper cornice that extends to the future oil change area.