GAS STATION BRAND IDENTITY · FEIRA DE SANTANA/BA

BS COQUEIROS

OVERVIEW

The brand identity project for the BS Coqueiros gas station creates striking, accessible and inviting communication, aligned with the lower- and middle-class public. The proposal enhances the name “Coqueiros,” strengthening the connection with the region and bringing the brand closer to the local population. In addition, the use of green and yellow conveys energy, closeness and easy recognition. As a result, the gas station stands out on BR-101 with a more visible, organized and competitive presence.

Services

DESIGN	LOGO
DESIGN SPECIFICATIONS	DESIGN KIT

DESIGN SPECIFICATIONS

The project organizes the space to ensure simple, efficient operation, especially during peak hours. The layout of the dispensers reduces conflicts and improves circulation.

In addition, the signage prioritizes prominent elements and quick reading, essential for highways with constant traffic. Together, they create a functional, safe and attractive environment.

LOGO

The BS Coqueiros gas station brand highlights the name of the region, creating an identity that feels close to home and is easily recognized by the local public. The concept bets on a simple, direct visual construction, ensuring efficient application at every touchpoint.

The green and yellow palette reinforces visibility and connection with the public. As a result, the logo stands out on the canopy fascia, the price sign and the gas station’s overall communication.

PREMIUM DESIGN KIT

The premium design kit ensures standardization and consistency at every brand touchpoint. The corporate stationery follows the proposed brand identity, conveying organization and professionalism.

In addition, the uniforms and signage reinforce the brand’s presence on the forecourt, creating aligned, easily recognizable communication. This way, the gas station maintains a consistent, trustworthy image.

BS COQUEIROS GAS STATION BRAND IDENTITY

The brand identity of the BS Coqueiros gas station works directly to attract customers and strengthen the brand. The facade adopts a cheerful, inviting language, making the gas station stand out in the flow of highway traffic.

In addition, visual standardization and integration with complementary services increase spending potential and improve the customer experience. This way, the gas station positions itself as a strategic stopping point.

Finally, the BS Coqueiros gas station establishes itself as a functional, accessible and visually striking project, ready to grow and stand out in the market.

3D ANIMATION - BS COQUEIROS

Petrol Group is a national benchmark in design, architecture, brand identity, branding and signage projects for gas stations. We serve networks of all sizes and independent stations across Brazil. Request a quote.

I want a project like this →See Petrol Design