CONVENIENCE STORE DESIGN
ON SHOP JARDIM AMBIENTAL

OVERVIEW
Discover the design of the convenience store at the Jardim Ambiental unit! On Shop’s Convenience, located at ON Petro Station, stands out as an exemplary unit within the market-leading network. The network invests significantly in standardizing its convenience stores at gas stations, particularly in the functional design of this unit. Shelves are strategically positioned to ensure effective visibility, providing an enhanced customer experience. Additionally, the unit focuses on high-turnover products and innovations that promote efficient customer flow and space optimization. These strategies, combined with On Shop’s renowned standard of excellence, play a significant role in the success of the Jardim Ambiental Convenience.
SERVICES
VISUAL IDENTITY | LOGO DESIGN |
CONVENIENCE | 3D PROJECT |
PLANNING
By meticulously planning every detail, from the strategic placement of shelves to the careful choice of ACM materials to enhance visibility, On Shop Jardim Ambiental Convenience stands out as a benchmark in the leading gas station network. Furthermore, the strategically sized shelves offer a clear view of the store, with particular emphasis on the refrigerator area. This area focuses on high-turnover products to attract customer attention and complement the unique experience offered in a gas station environment.
From the beginning, On Shop’s interior design team has devoted meticulous attention to each unit in the network. In this process, the team prioritizes reflecting local identity while maintaining national standardization. Additionally, emphasis is placed on internal signage and the implementation of a functional design to maximize sales. Maintaining this standard for the future is an essential element that not only contributes to the quality and cohesion of the customer experience but also enhances the distinct image of Jardim Ambiental Convenience within the context of a gas station.

2D HUMANIZATION
Aiming to provide each customer with a cohesive and high-quality experience, we meticulously planned the layout. Additionally, analyzing the two-dimensional model, we observed the careful attention given to the store’s interior design. In this context, the 2D format highlights the selection of colors and space arrangement, proactively seeking to create a sense of balance and well-being. Therefore, decorative elements are precisely integrated, forming a concept designed to make the internal environment more welcoming and pleasant for all customers. As such, the convenience store design elevates the experience to an exceptional level of comfort.


CONVENIENCE ON SHOP JARDIM AMBIENTAL
Related Works

RDP gas station chain (Tio Tata Unit)
