GAS STATION DESIGN · UMUARAMA/PR

DO LAGO

OVERVIEW

The design project for the Do Lago gas station, located in Umuarama/PR, completely transforms the visual perception of the business and establishes a new architectural image, while strengthening its urban and highway presence. More than a simple aesthetic update, the project creates an impactful, organized and contemporary visual experience. From the initial concept, we prioritized an expressive architectural design capable of generating immediate recognition and, consequently, building a strong identity at the point of sale. In this way, we balanced striking volumetry, chromatic contrast and modern construction solutions, positioning the station as a visual landmark in the region.

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PROJECT

The design of Posto Do Lago adopts a modern architectural language, marked by straight lines, defined volumes and horizontal elements that reinforce stability and grandeur. In addition, we strategically applied orange, black and graphite to generate contrast, sophistication and high visibility on busy roads.

The canopy takes center stage in the composition. With a linear design and built-in LED lighting, it highlights the contours, emphasizes the volumes and strengthens the station's identity both day and night.

Likewise, the clad columns, with a refined finish, are no longer merely structural and become part of the visual concept of the forecourt. The vertical price sign, in turn, combines slender proportions, clear readability of information and an ACM finish, working as an architectural landmark and a wayfinding element.

Finally, the facade of the convenience store follows the same aesthetic language, ensuring visual unity and consolidating a modern, organized and inviting image.

DO LAGO GAS STATION DESIGN

The design of Posto Do Lago goes beyond aesthetics, as we structured every architectural element to contribute to spatial organization, smooth circulation and the enhancement of the business. In addition, we planned the forecourt layout to favor safe maneuvering, distribute the fuel dispensers efficiently and ensure easy access to the convenience store, integrating functionality and visual impact.

During the day, the color contrast ensures immediate prominence; at night, strategic lighting turns the station into a luminous point of reference, reinforcing safety and urban presence. In this way, we deliver a modern, strong and coherent image, aligned with current trends in commercial architecture.

As a result, Posto Do Lago establishes a new image in the market — contemporary, organized and visually striking. The design thus strengthens the brand's positioning, increases its appeal and contributes directly to the value of the business, with a gas station design and brand identity.