FUEL STATION FAÇADE

UP STATION

OVERVIEW

Gas station that belonged to the former Pitstop network but ended up staying with the previous owner after the network’s sale. Due to contractual clauses, it was necessary to replace the Pitstop fuel station façade with a new one.

SERVICES

LOGO DESIGN3D PROJECT
VISUAL IDENTITY 
  

BRAND

The UP brand was created based on an upward-pointing arrow, conveying a sense of joy, superiority, and positivity. The old colors could not be retained, so we changed them to blue and green, giving the fuel station more visibility and attracting more attention.

FUEL STATION FAÇADE

On the fuel station façade, specifically the canopy, we opted to use curved ACM panels. The design of the column cladding was also modified to accommodate oil cabinets and an integrated fuel communicator. The fuel price totem underwent a drastic transformation, all aimed at minimizing any resemblance to the previous design. For the convenience store, which is made from a container, we added a green coating covered it with black cladding. We also created a mini entrance structure and used wooden slat ACM detailing to evoke a sense of comfort.