FILLING STATION LAYOUT
RZT CHAIN
OVERVIEW
Located in the “most German city in Brazil,” the touristic town of Pomerode, SC, this RZT network unit would be the first unbranded gas station. The new visual identity, therefore, should be modern and innovative while conveying the seriousness of the Rizzotto family, who have been dedicated to the fuel retail industry for over 20 years. At the same time, it should be relaxed and appealing to capture the attention of customers.
SERVICES
| VISUAL IDENTITY | DESIGN STANDARDS |
| 3D MOCKUP | |
| LOGO DESIGN | |
| 3D PROJECT |
LOGO DESIGN
To inspire trust, quality, excitement, and balance in the RZT network gas stations, the colors blue, red, and white were chosen. The logo, also developed by Petrol DESIGN, was designed to convey honesty and credibility to the customers.
3D VISUAL IDENTITY
Petrol DESIGN developed all the visual elements of the gas station, including the façade of the service and administration building. A complex visual communication was created, incorporating a variety of colors, reliefs, and strategically placed indirect LED lighting to achieve a unique and innovative look.
DESIGN STANDARDS
With the approved visual design of RZT gas station, we concluded the project by delivering a descriptive memorandum that includes measurements, views, and detailed information about materials, colors, textures, and lighting.
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