FILLING STATION VISUAL DESIGN
ENTRONCAMENTO
OVERVIEW
Located in Itapecuru Mirim, Maranhão, this is a large gas station primarily serving truck drivers, featuring a spacious truck parking lot and other services tailored to this group. The initial plans of the client were to build a Shell-branded gas station; however, during the construction process, they decided to proceed with their own brand.
SERVICES
| VISUAL IDENTITY | DESIGN STANDARDS |
| 3D MOCKUP | |
| LOGO DESIGN | |
| 3D PROJECT |
LOGO DESIGN
We created a completely customized brand with the two initial letters of the name “EN.” The logo conveys a message of crossing and junction, directly referring to the name. The client requested the use of blue, red, and white colors.
3D VISUAL IDENTITY
In the canopy, we emphasized the predominant use of blue, with details in red and white lighting to highlight the brand and the grandeur of the entire station. In the barbecue area, we used inverted colors with abundant red and blue details. The other buildings followed the same pattern as the canopy header.
DESIGN STANDARDS
With the visual project of the station approved, we concluded the work by delivering the descriptive memorandum. The pump communicators also received a distinctive feature with downward-facing lighting, providing significant visibility during nighttime operations.
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