FLEX

The design of Posto Flex integrates brand identity, operations and customer experience into a single concept. In addition, the layout strategically organizes the fueling islands for gasoline, ethanol and diesel, ensuring smoother flow during peak hours. At the same time, the signage was directed to provide quick recognition of the brand and the services offered. Another highlight of the project is the emphasis on the price sign, separate from the main identity, which makes it easier for drivers to read before even entering the station.

In addition, the proposal includes functional parking, an integrated convenience store and efficient circulation, creating a more organized, practical and attractive environment for customers and employees.

In turn, the Posto Flex brand relies on a symbol inspired by a flame, representing energy, movement and fueling. In addition, the icon has slightly rounded shapes, giving it a modern and approachable look. Likewise, the robust typography reinforces the perception of trust and makes it easy to read from a distance, while the red, white, black and gray palette ensures high contrast and excellent application on the canopy fascia, the price sign and all the signage.