FUEL STATION DESIGN
PARAÍSO STATION
OVERVIEW
At the time, during the construction of Paraíso Gas Station, located in Alto Paraiso de Goiás – GO, it was necessary to define its design, with uniquely shaped columns that exude a strong personality. The design of this gas station needed to be powerful and highlight the architectural detail of the island and the store’s columns.
SERVICES
| LOGO DESIGN | KIT DESIGN |
| VISUAL IDENTITY | STATIONERY |
| 3D PROJECT | DESIGN STANDARDS |
LOGO DESIGN
In response to the client’s wishes, we designed the logo using the colors blue, white, and silver, resulting in a visually innovative and clean image that incorporates elements inspired by the shape of the columns.
PREMIUM STATIONERY
In the development of the design kit, which includes complete stationery for the gas station, we maintained the identity of the brand created and approved by the client, applying the graphics to all the elements that were developed.
FUEL STATION DESIGN
The roof structure of this gas station is highly personalized, featuring three pillars that extend through the roof, creating a large pergola-like structure. The canopy was designed to draw attention, with light blue illumination and a prominent display of the station’s name. The convenience store façade includes ample glass, and the station’s logo is positioned on the side with a wooden background, serving as a totem. The mini-totems near the pumps display fuel prices, and the communication panels were designed in a modular fashion to allow for easy replacement of the fuels sold at each pump as needed.
DESIGN STANDARDS
Finally, with everything approved, we developed the descriptive memorandum, detailing each measurement, color, and specification to ensure the perfect execution of the visual communication.
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