FUEL STATION RENOVATION
RODARE
OVERVIEW
Auto Posto Rodare, located in Coromandel – MG, had been deactivated and featured an outdated visual identity. For this reason, the Petrol Visual team was brought in to lead a complete fuel station renovation. From the start, the goal was to reposition the station with a more modern, functional, and attractive image capable of standing out in the region.
SERVICES
| ACM CANOPY FASCIA | STOREFRONT FAÇADE |
| COLUMN CLADDING | PRICE TOTEM |
| PUMP COMMUNICATOR | SIGNBOARD |
PRODUCTION
Our first focus was the facade, a key element in attracting drivers. Since the station is located in a high-traffic area, we selected materials with excellent visual performance and durability. We used ACM (Aluminum Composite Material) with acrylic accents, applied over a white canvas background. This combination not only delivers a contemporary appearance but also ensures strong contrast and visibility, especially at night.
We also redesigned the canopy fascia using straight lines and a white canvas finish. This solution reinforced Rodare’s new visual identity while maintaining aesthetic consistency across the project. As a result, the station’s signage became more impactful and easier to read.
The convenience store also received a visual upgrade. We applied a fresh coat of paint and installed ACM panels in blue and orange. These vibrant colors enhance the station’s sense of organization and professionalism, offering customers a cleaner and more welcoming atmosphere.
RODARE GAS STATION FACADE
The renovation had an immediate impact. The new visual identity conveyed safety, professionalism, and quality. As a result, Auto Posto Rodare once again began to attract drivers, increasing customer flow and enhancing the commercial value of the location. Additionally, the project helped strengthen the brand’s presence in the city.
A well-planned renovation can completely transform how your business is perceived. If your station needs visibility and renewal, investing in its image is an excellent place to start.
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