FUEL STATION VISUAL DESIGN
PIT STOP
OVERVIEW
The term “PitStop” in the automotive industry refers to a quick stop that a driver makes in the pit lane for adjustments and refueling. It is based on this meaning that the name “PitStop” was chosen, symbolizing a quick stop for refueling your car. The visual communication creation was intended for the entire network of gas stations owned by the client, with units in Fortaleza, Acarape, and other cities in the state of Ceará.
SERVICES
| VISUAL IDENTITY | DESIGN STANDARDS |
| 3D MOCKUP | |
| LOGO DESIGN | |
| 3D PROJECT |
LOGO DESIGN
We developed the logo entirely based on the owner’s preference for emblem-style marks. The PitStop network of gas stations was designed with an innovative visual approach, distinctive design, and strong lighting.
3D VISUAL IDENTITY
The owner’s idea was to build small and streamlined gas stations with only one pump and a convenience store in a container, precisely to provide customers with a quick stop for refueling. Many stations were implemented in coastal regions where drivers simply want to refuel quickly, grab a drink, and go.
DESIGN STANDARDS
With the visual design of the gas station approved, we completed the project by delivering a descriptive memorandum that includes measurements, views, and detailed specifications of materials, colors, textures, and lighting. The design of the canopy was thoroughly modern, featuring illuminated yellow details to attract the attention.
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