GAS STATION DESIGN PROJECT
CHECKOUT
OVERVIEW
Checkout’s story started with a small convenience store in Houston’s southwest neighborhood more than 20 years ago and providing an exceptional shopping experience.The business has grown into a regional convenience and gas station group.
SERVICES
VISUAL IDENTITY | LOGO DESIGN |
3D PROJECT | GUIDELINES |
Brand & LOGO DESIGN
We received the group’s existing brand and improved its visual identity in this gas station project, whose objective was to highlight quality, performance and reliability. To achieve this, we have developed a new brand for premium fuel called “Power”. The “Power” brand promises efficiency and an exceptional experience, aiming to gain consumer trust in the fuel market.
GAS STATION DESIGN PROJECT
We received the group’s existing brand and improved its visual identity in this gas station project, whose objective was to highlight quality, performance and reliability. To achieve this, we have developed a new brand for premium fuel called “Power”. The “Power” brand promises efficiency and an exceptional experience, aiming to gain consumer trust in the fuel market.
GAS STATION GUIDELINES
We developed a descriptive memorial to assist the company responsible for executing visual communication, ensuring that what was designed is faithfully reproduced, maintaining the integrity of the gas station project developed.