GAS STATION IMAGE
BICHIM NETWORK
OVERVIEW
Discover how we refreshed the image of Bichim gas stations! With locations in Marília, Bauru, Tupã, and Birigui, the Bichim network stands out as one of the most recognized brands in the sector in São Paulo. When the owners approached PETROL VISUAL, they requested a new design to update the visual identity of their stations. In response to this request, our team developed an innovative and modern project. After the new design was approved, we promptly proceeded with the implementation. This ensured that every detail was executed with precision and attention to quality. As a result, we successfully achieved a revitalized facade that not only reflects the reputation and quality of the Bichim network but also further strengthens its presence and impact in the market.
SERVICES
| TESTER | STORE FACADE |
| COLUMN CLADDING | IMPLEMENTATION STUDY |
| PUMP COMMUNICATOR | PRICE TOTEM |
PRODUCTION
The network owners requested a uniform look for all units, with elements that would be easily recognizable to any customer who had visited one of the locations. To meet this demand, we developed a gas station image renewal project that combines innovation with exclusivity.
To begin with, we created stylized column cladding in ACM in gray and blue, offering a sophisticated and uniform appearance. In addition, we designed stylized yellow pump communicators that not only contrast sharply with the column colors but also attract customers’ attention.
As a result, we ensured a cohesive and distinctive visual identity across all network units, making the brand stand out in a striking and memorable manner.
BICHIM FUEL STATION FAÇADE
We designed the canopy to be built entirely in ACM, using the brand’s standard colors to create an exclusive and impactful look. We included raised elements that add depth and texture to the design and stamped the brand logo on the sides of the canopy, reinforcing the visual identity.
Furthermore, we strategically positioned the price totem on the side of the property, which highlights its large scale and enhances the integrated LED panels. This ensures that the totem is visible and attractive to all customers, both during the day and at night. As a result, we contributed to a strong and effective brand presence.
Related Works
RDP gas station chain (Tio Tata Unit)
