GAS STATION RENOVATION
RAIA
OVERVIEW
Discover the renovation of the Raia Gas Station! With units spread across Paraná, the Raia Gas Station Chain is one of the region’s strongest brands. The owners wanted to refresh the brand’s image. They reached out to PETROL VISUAL to create a new renovation project. After a collaborative and careful process, we finalized the design with the clients. We then moved on to the installation phase, executing every visual element precisely. This ensured a modern and cohesive result aligned with the chain’s identity.
SERVICES
| ACM CANOPY FASCIA | STOREFRONT FAÇADE |
| COLUMN CLADDING | PRICE TOTEM |
| PUMP COMMUNICATOR | SIGNBOARD |
PRODUCTION
During the renovation, our team focused on enhancing the Raia Gas Station Chain’s market presence. We understood the brand’s strong reputation in the region. Thus, we aimed to integrate its logo into the new elements effectively and visually.
To begin, we redesigned the fueling area. The columns were covered with white and red ACM panels, creating a bold, striking composition. Next, we installed flag-type pump communicators, ensuring clear readability and direct communication with drivers. This made the fueling area modern and functional, fully aligning with the chain’s new visual phase.
Gas Station CHAIN Facade: RAIA
During the renovation, we developed a new visual concept for the facade. The goal was to standardize the Raia Gas Station Chain’s identity across all units. From the outset, we aimed to combine modernity, impact, and clear brand recognition in every city.
To achieve this, we designed exclusive, innovative elements that make the unit stand out. Specifically, we created a canopy in a canvas pattern using the brand’s signature white, red, and yellow colors. We added stylized details to bring movement to the structure and placed the logo on all sides for maximum visibility.
Through these changes, we reinforced the visual identity of the Raia Gas Station Chain, ensuring consistency across units and elevating the brand’s aesthetic standard.
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