PETROL STATION REDESIGN

RODARE

OVERVIEW

Rodare Petrol Station was a gas station in Coromandel, state of Minas Gerais, that was inactive, so the owners needed to undergo a comprehensive visual communication renovation without spending too much.

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VISUAL IDENTITY 
3D MOCKUP 
LOGO DESIGN 
3D PROJECT 

LOGO DESIGN

We created a new brand with a symbol featuring the initial letter “R” and applied the desired colors. White was chosen as the predominant color to provide more prominence when illuminated.

3D VISUAL IDENTITY

The convenience store, for example, was quite deteriorated and underwent a revitalization process with a new paint job and an ACM facade. For the canopy, we designed it with straight shapes since it would be entirely executed using canvas. As for the column cladding, we simplified the design, and for the pump communicators, we opted for a basic approach.

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