VISUAL DESIGN PROJECT

MOVE+ GAS STATION

OVERVIEW

A gas station located in Turvo, Paraná, previously branded by Ipiranga and later by Potencial (a local fuel distributor). The new owners wanted to establish their own brand after terminating the contract with the distributor. We developed the visual identity and visual communication for Move+ Gas Station and Convenience Store, based on the existing brand and colors.

SERVICES

VISUAL IDENTITY 
3D PROJECT 
3D MOCKUP 
  

3D VISUAL IDENTITY

The name Move+ suggests the idea of “more movement,” so we developed the entire design project for this gas station with that concept in mind, aiming to convey a sense of forward motion. To optimize costs and achieve a cleaner visual, we integrated the fuel communicators into the column cladding. Additionally, we designed panels in the station’s colors for the background of the facility to showcase the size and scope of the service and convenience area.