GAS STATION VISUAL IDENTITY
LÍDER GAS STATION CHAIN
OVERVIEW
Discover the new gas station visual identity of Líder chain, one of the most renowned gas station chains in the Itajubá region of Bahia. Widely recognized for its excellent customer service and competitive prices, gas station chain Líder set out to modernize its locations and deliver an even more enjoyable refueling experience for its customers. To achieve this, our team worked in close partnership with the owners to develop a project that blends a strong visual identity with functionality and standout visibility in the urban landscape. Once the proposal was approved, we advanced to the construction phase. Throughout this stage, we focused on every detail to ensure that the final result not only met but exceeded expectations—reinforcing the brand’s presence and impact across the region.
SERVICES
| STORE FAÇADE | LOGO DESIGN |
| COLUMN CLADDING | PRICE TOTEM |
| PUMP COMMUNICATOR | SIGNBOARD |
PRODUCTION
All units of the chain received a standardized facade, developed within a cohesive gas station visual identity concept. For this, the project incorporated ACM elements, ensuring durability, easy maintenance, and a modern finish. Additionally, the design strictly follows the brand’s institutional colors, helping to reinforce a strong and easily recognizable visual identity for customers.
To further enhance the customer experience, the chain goes beyond offering quality fuels, competitive prices, and friendly service. With this goal in mind, an exclusive loyalty program was implemented. Through this initiative, customers accumulate benefits and discounts with every refueling. This strategy encourages repeat visits and strengthens customer preference for the brand.
As a result, the combination of a consistent gas station visual identity, commercial advantages, and differentiated customer service has made the chain’s locations the daily choice of hundreds of drivers throughout the region.
Gas station façade: Líder Gas Station Chain
All units received a standardized gas station façade, featuring ACM elements and a design in the brand’s signature colors. In addition to offering great prices and excellent customer service, the stations of the Líder gas station chain also provide a loyalty card program. This initiative helps ensure a steady base of loyal customers who choose to refuel daily at the chain’s locations throughout the region.
Related Works
Vila Rica gas station design
