GAS STATION VISUAL DESIGN PROJECT
LAGO GAS STATION
OVERVIEW
An existing gas station in the city of Bebedouro-SP wanted a new brand and visual identity, as well as a new price display, brand totem, convenience store facade, gallery facade, pump layout, and all elements of the gas station’s pump island.
SERVICES
VISUAL IDENTITY | DESIGN STANDARDS |
3D MOCKUP | |
LOGO DESIGN | |
3D PROJECT |
3D VISUAL IDENTITY
In the development of the visual project for this gas station located in Bebedouro – SP, it was requested to maintain the existing logo and colors of Lago Gas Station. To enhance visibility from a long distance, we predominantly used the color orange for the canopy, with blue details and white lighting (the color with the highest visual range).
DESIGN STANDARDS
To mitigate the visual impact of the wide 1.20-meter canopy, we used silver color to visually reduce the height of the canopy to approximately 1 meter, closer to the ideal focal point for the human eye.