GAS STATION VISUAL DESIGN PROJECT
VERA CRUZ
OVERVIEW
The design of this gas station visual project in Vera Cruz, São Paulo, is a perfect example of color utilization in a project. Many of our clients have reservations about using the colors green, yellow, and silver for their gas station design because these colors are the same ones used in the branding of Petrobras gas stations.
SERVICES
| VISUAL IDENTITY | DESIGN STANDARDS |
| 3D MOCKUP | |
| LOGO DESIGN | |
| 3D PROJECT |
LOGO DESIGN
We created the new brand Bella + with the initials “V” and “C”, and applied the desired colors of green, yellow, and silver with a good distribution. The ideal approach is to develop a design, a visual project, that is completely distinct from any existing company, thus avoiding the attempt to mimic a branded gas station, which would ultimately lead to the loss of brand credibility and customers in the long run.
3D VISUAL IDENTITY
Development of all visual elements of the gas station, including the facade of the service and administration building. It is worth noting that from a commercial standpoint, the best option is always to innovate and attract attention.
DESIGN STANDARDS
With the visual design project of Vera Cruz gas station approved, we concluded the work by delivering the descriptive memorial, which includes measurements, views, and detailed information about materials, colors, textures, and lighting. We developed elements such as the header, totem, pump communicators, and column claddings.
Related Works
Gas station design project Castelo
