GAS STATION VISUAL IDENTITY
TORREZAN
OVERVIEW
Operating in the market since 1981, the Torrezan group is engaged in the sale of fuels, lubricants, accessories, and convenience store services. With its headquarters in Santa Isabel do Ivaí, Paraná, the group operates in four cities, with gas stations under the Ipiranga, Shell, and Torrezan brands.
SERVICES
| VISUAL IDENTITY | |
| 3D PROJECT | |
| DESIGN STANDARDS | |
3D VISUAL IDENTITY
We made adjustments to the typography of the brand, developed a new symbol for the logo, and created a new visual identity for all the elements of the gas station. To make it stand out and give it personality, we departed from the predominant color of the previous visual identity and used an abundance of blue ACM on the fascia, applying the illuminated brand in white.
DESIGN STANDARDS
We reserved the details for the yellow and silver colors. Since they were new, the columns were simply wrapped in vinyl, and we created a simpler pump communicator to avoid high execution costs, as this design would be replicated in other future gas stations as well.
Related Works
Petrovia gas station convenience store
