GAS STATION IMAGE
LÍDER CHAIN
OVERVIEW
Petrol Design was responsible for the entire development of the identity and visual communication project for Rede Líder, which is a fuel station network operating in Bahia. The gas station chain had an outdated and old identity that needed a refresh.
SERVICES
| VISUAL IDENTITY | DESIGN STANDARDS |
| 3D MOCKUP | |
| LOGO DESIGN | |
| 3D PROJECT |
LOGO DESIGN
We redesigned the entire brand, updating and modernizing the logo, and created a completely innovative symbol for the network using the letters “RL”. The colors that were already used before were kept to preserve the essence and identification.
3D VISUAL IDENTITY
The newly created visual identity would not be applied to just one station but to all stations within the chain. It needed to be elegant, modern, and admirable, while also being easily implemented in any situation.
DESIGN STANDARDS
To meet the needs of the local audience, always prioritizing the affordability of fuel, we opted for a simple column covering with subtle red accents. Additionally, we designed the pump communicators directly on the columns, resembling shields.
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