FUEL STATION LAYOUT
SERRA AZUL
OVERVIEW
With a privileged view of the Serra de Resende, this gas station, which operated under the Ipiranga brand, had its branding contract coming to an end, and the owners desired to use their own brand.
SERVICES
| LOGO DESIGN | |
| 3D VISUAL IDENTITY | |
| DESIGN STANDARDS | |
| 3D MOCKUP |
LOGO DESIGN
With a privileged view of the Serra de Resende, this gas station, which operated under the Ipiranga brand, had its branding contract coming to an end, and the owners desired to use their own brand.
3D VISUAL IDENTITY
In the process of creating the gas station’s layout, the logo was designed in a cleaner manner, without the distinct depiction of a mountain range, using instead subjective elements.
DESIGN STANDARDS
The roof structure and other elements of the gas station were created using abstract shapes and lines in the color blue, always highlighting the brand. Subtly, we applied some curved and rounded lines to evoke the idea of a mountain range and ascent.
Related Works
Gas station design project Castelo
